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News, Facts, and Stats

Stay in the Know

Learn more about SUSTA newsletters, program updates, market insight, data releases and more.

Agricultural exports account for $546 million in economic impact

SUSTA News

Headwinds for Craft Beer Blow North

The growth in craft beer has been a notable trend in the SUSTA region, with Southern brewers earning awards, accolades, and customers far and wide.


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Diverse Export Opportunities for F&B Trade with Canada

Read the latest USDA report on food and beverage trends in Canada.


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Opening New Markets – And Measuring the Results

Our 2024 program year is underway. While February is the shortest month of the year, it is shaping up to be a busy one.


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Empower Asia

Join the online webinar and hear experts discuss how you can take advantage of this exciting opportunity to access South Korea’s dynamic consumer goods market.



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Planting the Seeds for Success in 2024

SUSTA is preparing for the IPM Essen show in Germany, the top global exhibition for the horticulture sector and typically one of our kick-off events each program year.


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Travel the World with SUSTA's Consultants

SUSTA's in-country consultants offer updates on market conditions and how U.S. ag is faring.


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Opening Doors in Africa

Zurcom, headquartered in Johannesburg, South Africa, is now onboard to assist SUSTA and its member companies.


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USDA Bolsters Investments in International Trade and Food Aid

USDA is providing $2.3 billion to help American producers maintain and develop markets for their commodities and use U.S. commodities to bolster international food aid.



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The Smart Traveler Enrollment Program

STEP is a free service to allow U.S. citizens and nationals traveling & living abroad to enroll with the nearest U.S. Embassy or Consulate.


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India: Minimum 60-Day Notice for PARs for U.S. Visas

Going forward, FAS-India will only be able to support visa interview appointments (PARs) that have a minimum of 60 days before planned travel.


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Growing Demand for U.S. Value Added Food Products

I’m excited and looking forward to next year and hope that you are too!


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Back to School

September is always associated with “back to school” – and that includes export education offered by SUSTA.


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Supporting U.S. Agriculture Abroad

USDA has a long history of involvement in trade policy and gathering market intelligence related to agriculture


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A Look Back Reveals a Bright Future

It’s July and that means we’re halfway through 2023, but I want to take this opportunity for a quick look forward to next year and a look back at the comeback made in 2022.


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Europe Newsletter, 2nd Quarter 2023

Read Phaff Export Marketing's quarterly newsletter on relevant industry news in Europe. The inaugural newsletter is now available.


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The Hong Kong Wonton, Volume 3 Issue 12

Bite size news, Post reports and activity summaries wrapped by the Agricultural Trade Office in Hong Kong


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What is a Success Story?

A success narrative communicates what we have done with our funding and who has been impacted. The importance of this cannot be overstated.


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Decree 248 Updates

There is a June 30 deadline for certain companies to register in CIFER if they want to avoid stopped shipments to the PRC.


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Executing 2023 Programs, while Looking Back and Planning Ahead

Greetings from New Orleans. This is the time of year when SUSTA juggles several balls at once. I thought I’d share a few updates to let you know what we’re working on.


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Committed to the Next 50!

At SUSTA, our mission since 1973 has been to help Southern region companies meet the rising global demand for high-quality U.S. food and agricultural products.


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Comment Letter on USCIS' Fees Rule

SBA Office of Advocacy submits public comment letter and fact sheet on USCIS proposed fees rule.


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Rebounding Exports

Official 2022 trade date from the USDA’s Foreign Agricultural Service (FAS) has been compiled and released – and the news is very good!



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USCIS Proposes Increases In Business Immigration Fees

USCIS proposed a rule increasing fees for employers who petition for workers and sponsor them for permanent residence. Feedback wanted


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USDA Accepting Applications for Trade Mission to Japan

FAS is accepting applications from exporters of U.S. farm and food products for a two-city trade mission to Japan, June 5-8.


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Help us Measure Success

As the saying goes, “you can’t improve what you don’t measure” and SUSTA is here for the sole purpose of helping improve your export marketing!



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Happy New Year!

The beginning of a new year is always a busy time – wrapping up the old year, and kicking off the new one. That is what we’re doing here at SUSTA!


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Key Market Takeaways

The first week of December, SUSTA’s in-country consultants traveled to the U.S. for our annual winter meeting. Read on for updates on market conditions.


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SUSTA Launches a New Way to Connect All Year Long

In the fall of 2020, SUSTA and our member states began brainstorming a way for you, our Southern U.S. participants, to showcase your products online while unable to travel.


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Big Picture: October 2022

Positive Feedback a Good Sign for Future of Exports - This is a good time to review what SUSTA’s Global Events program means to companies like yours.


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Canada's Front of Package Nutrition Labels

Canada published final regulations on front-of-package nutrition labeling. The food industry has until January 1, 2026 to become compliant.


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Big Picture: September 2022

We are nearing the end of 2022, which is a good opportunity to offer this advice: it’s time to finish strong. In 2021, the 4th quarter saw the highest sales from Global Events.


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USDA Virtual Market Showcase: Brazil

The goal of this event is to foster strong trade relationships between U.S. exporters of Food Ingredient Products and potential buyers in Brazil.



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Big Picture Report: August 2022

When it comes to Exporting, Never Stop Learning. Going back to school isn’t just for the kids anymore. SUSTA has great educational events coming up.


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Big Picture Report: July 2022

Preparing for 2023! Get familiar with 1st Quarter events and new services launching soon.


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Webinar: Get Ready for 2023!

August 2022 marks the opening of SUSTA's 2023 programs. Join the webinar to learn what's in store!


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Big Picture Report: June 2022

It’s June, which means we’re half-way through the 2022 program year and we’re done with our six-month follow-up reviews from all the 2021 activities that took place.


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Brazil Lowers Agricultural Tariffs to Fight Inflation

Import tariffs on beef, chicken, corn, wheat flour, wheat, cookies and bakery products were eliminated through the end of the year.


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Study: Public-Private Partnerships Build Global Markets for U.S. Farm Goods, Adding $9.6 Billion In Export Value Annually

"The export programs not only boost the entire agricultural sector, but they also have a multiplier effect"



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Big Picture Report: May 2022

Of the many things that makes Southern U.S. cuisine famous around the world, fish and seafood certainly rank high on the list.


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Hong Kong Wonton, Vol. 2, Issue 7

SUSTA is featured in this edition of the Hong Kong Wonton!


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Big Picture Report: April 2022

SUSTA's annual Spring Meeting is an opportunity to reflect on last year and to strategize on future programming.


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Hong Kong Wonton, Vol. 2, Issue 6

In this issue: Hong Kong Authorities Reveal Roadmap to Ease COVID-19 Restrictions; Salary Subsidy Aims to Help Businesses Rebound; Final Phase of the...


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Five Minute Brief from Seoul

KBSI offers the latest updates on trends and information regarding the Korean market.



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Quarantine Exemption Possible in Korea

The Korean government announced the quarantine exemption for visitors traveling to Korea, especially people who got vaccines outside South Korea.


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USDA Trade Missions and Trade Shows Newsletter

FAS hosts trade missions throughout the year and endorses trade shows. Read the latest updates on those events!


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Big Picture Report: March 2022

Imagine Thanksgiving without turkey, or Easter without eggs. Indeed, holidays drive demand for certain products. The same holiday effect is, of course, true for export demand too.



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Hong Kong Wonton, Vol 2 Issue 3

Bite-sized local news, Post reports and activity summaries wrapped by the ATO Hong Kong



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Big Picture Report: February 2022

Are you label ready? Meeting import regulations and using labels as point of sale



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Hong Kong Wonton, Vol 2 Issue 2

Bite-sized news, reports and activity summaries wrapped by the Hong Kong Agricultural Trade Office



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North American Neighbors Sweets & Snacks Virtual Market Showcase

Interested in exporting your sweets and snacks to Canada? This is an event for you!



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Big Picture Report: January 2022

Results show that companies who participated in SUSTA activities in 2021 are confident that their persistence will pay off in 2022.



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Canada to Ban Certain Single-Use Plastic Items

Canadian government asks for public input on proposed single-use plastic ban.


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Update on China's Decree 248

This report contains a link to the database of firms that successfully registered in the Single Window website, along with other information for firms attempting to self-register.


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Big Picture Report: December 2021

As you put together your marketing plan for 2022 there is a key trend to consider: Sustainability.



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FAS Webinar - Trends in Industrial Hemp: Japan Market and Regulations

FAS Japan is hosting a webinar on current market trends and regulatory environment for industrial hemp-derived products in Japan.



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China’s New Facility Registration Requirements

The FDA is asking establishments currently exporting certain food products to China to voluntarily submit information as a precaution against trade disruption.


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Flooding in British Columbia has Effect on Packaging and Labeling Requirements

Notice to Industry


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It All Adds Up!

U.S. farm exports hit new heights in 2021. This FAS graphic says it all!


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The Hong Kong Wonton

New from the Hong Kong ATO: The Hong Kong Wonton serves up bite-sized local news, Post reports and activity summaries every two weeks!


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Small Ain’t Tiny, Double Check your Company’s Size

Many businesses may assume they’re too large to participate in SUSTA’s promotional and marketing programs, but a check of SBA’s size standard may provide a pleasant surprise.



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Toasts not Tariffs: EU-U.S. Announcement to Remove Tariffs on American Whiskeys

The EU and U.S. are back to a zero-for-zero tariff agreement on distilled spirits.


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New CostShare Program Eligible Expense: Customer Loyalty Program Promotions

Looking for an effective way to grab consumers’ attention that retailers and customers both trust & love? Customer loyalty programs are now CostShare eligible.


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A Strong Finish for 2021

As I write this message, the ANUGA 2021 trade show is live. Our team at the show said: “Besides some larger stands, wider aisles and masks, it all feels pretty normal here.”


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2021 #SIALConnectCanada Highlights

Highlights and key takeaways from #SIALConnectCanada


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Big Picture Report: September 2021

Those companies who are export ready will be the first to benefit when things do normalize. Not only is patience a virtue, so is planning.



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Big Picture: August 2021

August is always a transition time. Whether it is the new school year or picking back up on work projects.



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Big Picture: July 2021

We’re fresh off of the USAEDC Attaché Conference, a forum for members to exchange information collectively and with other groups, individuals and relevant federal agencies.


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Canada Nutrition Labeling Online Course

Health Canada is offering a free, self-paced Nutrition Labeling Online Course to explain Canadian compliant nutrition fact panels.


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International Trade Office Opening

Mississippi Commissioner of Agriculture and Commerce Andy Gipson announced the opening of a new international trade office on the Mississippi Gulf Coast today.



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Big Picture: June 2021

SUSTA's 2020 program data is finalized, and although it was a challenging year, there are some positive innovations as a result.


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Ag Commissioner Gipson Elected President

Mississippi Commissioner of Agriculture and Commerce Andy Gipson was elected to serve as President of the Southern U.S. Trade Association.


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Big Picture: May 2021

Have a question about exporting? Just ask us. We are pleased and excited to roll out our latest export training and educational tool, SUSTA’s Export Helpline.


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Certified Louisiana Feature in Advocate

In today's Advocate newspaper, you can find a spread about Certified Louisiana companies. Don't miss the SUSTA advertisement!



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Taiwan Pet Food Trade Show

The virtual trade show will link U.S. exporters of pet food products to potential buyers in Taiwan.



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Big Picture: April 2021

The latest export data from the USDA and the Census Bureau offers welcome news.


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2020 U.S. Agricultural Export Yearbook

The 2020 U.S. Agricultural Export Yearbook, which provides a statistical summary of U.S. agricultural commodity exports to the world.



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Taste USA - Best in Beers

The Toronto-based importer credits its successful partnerships
in large part to programs offered by SUSTA, including in-person and, more recently, virtual trade missions.


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Big Picture: March 2021

Events in all Shapes and Sizes
Virtual, In-person and Hybrid Events are on the Calendar



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Spotlight on Panama: The Central American Market of Choice

The event will provide an overview of the Panamanian agricultural market.



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Prenez goû aux États

U.S. Produce Guide for the Canadian Market created by FAS.


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Big Picture: February 2021

Obviously 2021 is starting off different than any other program year we’ve had, but never has there been such opportunity to set your sights on success.



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Spotlight on Morocco: Building Markets on the African Continent

FAS/Customer Engagement is initiating a series of virtual dialogues focusing on a single overseas post. The first Spotlight event will focus on Morocco.


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Eligibility of Hemp and Hemp Products under the Market Access Program

Approval of plans submitted by States and Indian Tribes for the domestic production of hemp.


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USDA Publishes Final Rule for the Domestic Production of Hemp

USDA announced the final rule regulating the production of hemp in the United States.


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Big Picture: January 2021

Here's to the new year and our sincerest wishes that it will be a good one. We are offering more than our good wishes...


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Big Picture: December 2020

Exporting your products over thousands of miles across the globe needs a road map – a solid export plan. We here at SUSTA are able to help with yours.


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Big Picture: November 2020

As the new year approaches, we here at SUSTA are ready to be your most valuable, one-stop resource to help you with your international marketing strategy.


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USTR and USDA Release Report on Agricultural Trade between the United States and China

USTR and USDA released an updated report on U.S.-China Phase One Economic and Trade Agreement, which is delivering historic results for American agriculture.


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From on-shelf to on-line: Promoting food and beverage during COVID-19

Here are Argyle’s tips to help food and beverage companies navigate the virtual business landscape.


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SUSTA, A Collaborative Effort

The strength of SUSTA is that we are a group of committed people and focused entities that are bound together under the goal of supporting southern exporters.


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Shellfish Equivalence Determined

FDA Achieves Key Milestone, Finalizes Framework That Will Resume Shellfish Trade with Europe for the First Time in 10 Years


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Big Picture: September

Of the many things that make Southern U.S. cuisine famous around the world, fish and seafood  rank high on the list.


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U.S. Seafood: Exploring Oceans of Opportunities

U.S. seafood exporters interested in Western Europe are invited to a virtual trade event October 27-28, 2020.


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North-South Food Link

North-South Food Link will provide a unique opportunity for U.S. natural and healthy food product exporters to expand into Argentina, Brazil, Chile and Colombia.


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Big Picture August: Are you ready for 2021?

We are all looking forward to business getting back to normal. This year has posed some unprecedented challenges to doing business, both international and domestic.


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Big Picture: July 2020

We’re half-way through 2020, are already deep into planning our strategy for 2021 and have our 2019 program results.



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Leger National - Weekly Pandemic Tracker

This report gauges Canadians’ and Americans’ response to COVID-19. Survey questions include respondents’ intentions to buy from their own country of origin.


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Update on Brexit

Hear from Phaff Export Marketing, SUSTA's consultants based in The Netherlands, about the latest updates on Brexit.



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Big Picture: June 2020

SUSTA's consultants share updates on key markets.


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USDA and USTR Announce Progress on Implementation of U.S.-China Phase One Agreement

“China is a market of tremendous potential for U.S. agriculture and these actions will help U.S. exporters expand their sales there."


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Big Picture Report: May 2020

The COVID19 situation is forcing us all to adapt and to be a little more creative.


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Monitoring COVID19

SUSTA is keeping a close eye on coronavirus and industry updates. 


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Big Picture April 2020

We fully appreciate the pressures and difficulties of navigating your small business through this situation.


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Secretary Perdue Comes to you via Podcast

Listen to the Sonnyside of the Farm podcast and stay informed!


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USDA Trade Missions Highlight Markets to Watch

The USDA’s Foreign Agricultural Service (FAS) has scheduled an itinerary of seven agency sponsored trade missions this year.


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Implementation of U.S.-China Phase One Agreement

USDA and USTR Announce Progress on Implementation of U.S.-China Phase One Agreement.


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Big Picture: February 2020

Surrounded by the Atlantic Ocean, Gulf of Mexico and the Chesapeake Bay, the SUSTA region is home to some of top fish and seafood producing states in the country.


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TASTE U.S. PANTRY

Get feedback from Canadian consumers about your product! The U.S. Foreign Agricultural Service is offering a free sampling program at the National Women’s Show in Montreal.


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Big Picture: January 2020

The beginning of a new year is always a good time to reflect on where you find yourself and what lies ahead. That is particularly so at the dawn of a new decade.


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Big Picture: December 2019

As 2019 winds to a close, we are working hard with our member States and companies to plan a successful 2020. We urge you to do the same and to take advantage of SUSTA’s


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Big Picture: November 2019

SUSTA is wrapping its 2019 program year, and it sure has been a busy one. Through our Global Events program, we organized more than 40 events



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Big Picture: October 2019

The U.S. and Japan have completed and signed a new two-way trade agreement that will go into effect on January 1, 2020.



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InSight Newsletter Fall 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.


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Big Picture: September 2019

Good news! Through the first half of the year, SUSTA companies have been booking some impressive sales as reported in their initial activity surveys.



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Big Picture: August 2019

China has always been a major market for SUSTA. Last year, even with the tariffs in place for most of the year



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Big Picture: July 2019

It’s hard to believe that the first half of 2019 is already in the books; looking back, the past six months have been a very productive time for SUSTA.



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InSight Newsletter Summer 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.



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Big Picture: June 2019

In 2019, the USDA’s Market Access Program (MAP), administered by FAS, provided approximately $200 million to farmers, ranchers, and small businesses



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Scandinavia Webinar

Learn about the Scandinavian market and hear important updates on Brexit during this 35 minute recorded webinar.


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Big Picture: May 2019

One of the top performing, and the fastest growing, categories of SUSTA product exports is specialty crops – including everything from fresh produce to tree nuts and groundnuts.



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Big Picture: April 2019

In preparing our approach to effectively allocating recently awarded Agricultural Trade Promotion funds, SUSTA’s team re-evaluated a diverse series of global markets



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InSight Newsletter Spring 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.


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Big Picture: March 2019

USDA just held its 95th Agricultural Outlook Forum late last month; the Forum is one of the biggest gatherings of the global food and agricultural industries each year.



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Big Picture: February 2019

On January 31, 2019, U.S. Secretary of Agriculture Sonny Perdue announced that the U.S. Department of Agriculture (USDA) had awarded $200 million to 57 U.S. agri-food 


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USDA Awards Agricultural Trade Promotion Program Funding

U.S. Secretary of Agriculture Sonny Perdue announced that the USDA awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program.


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Big Picture: January 2019

2018 was a very interesting and exciting year for the Southern U.S. Trade Association (SUSTA). In addition to navigating a series of global trade challenges,


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Maryland Department of Agriculture to Host Foreign Markets Seminar

The Maryland Dept of Ag and SUSTA to host a seminar with experts from Canada, China, the EU and India on Nov. 27.



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Insight Newsletter, Autumn 2018

SUSTA's Quarterly Insight Newsletter is mailed to subscribers. 


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Louisiana Ag Commissioner Mike Strain Elected to SUSTA's Executive Board

Louisiana Dept of Agriculture and Forestry Commissioner Mike Strain, D.V.M., will serve as past president. 


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U.S. Ag Exports Through First Half Of 2018 Show Impact of Tariffs

A look at bulk commodities versus consumer-oriented exports to China in the first half of 2018.


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Texas Ag Commissioner Sid Miller Elected Head of Southern U.S. Trade Promotion Organization

Texas Commissioner of Agriculture Sid Miller was elected the president of SUSTA at the organization’s annual board of directors’ meeting this week.


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Commissioner Andy Gipson Elected Vice President of Southern U.S. Trade Promotion Organization

Mississippi Commissioner of Agriculture and Commerce Andy Gipson was elected vice president of SUSTA at the organization’s annual board of directors’ meeting this week.


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Canada Includes Ag Products in Response to U.S. Tariffs

Canada announced its intention to impose countermeasures against products from the United States, including agricultural exports.


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USDA and USTR Finalize Access for U.S. Pork Exports to Argentina

The government of Argentina has finalized technical requirements that will allow U.S. pork to be imported into Argentina.


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SUSTA Congratulates Board President Cindy Hyde-Smith on Senate Appointment

SUSTA would like to congratulate the President of their Board of Directors, Cindy Hyde-Smith, on her appointment to the U.S. Senate.


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NAFTA Renegotiation Meetings

There will be a series of SBA outreach meetings on the impact of a renegotiated North American Free Trade Agreement (NAFTA) on small businesses.


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Study Shows Foreign Competitors Increase Investments in Developing Ag Exports While U.S. Lags Behind

The latest analysis of foreign export promotion program investment shows major competitors outspending the United States 4 to 1.


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USDA Launches MARS, Delivering Market Data to Agricultural Producers Around the Globe Faster and Easier

The MARS project applies the best data management practices to make that data available when and where farmers, packers and processors need it.


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Expanding U.S. Commodity Markets Top Priority for USDA’s Agricultural Market Service

The USDA and AMS today announced the agency facilitated the export of more than $3.8 billion of American produced agricultural products in Fiscal Year 2017


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USDA’s Baseline Projections

Every February the U.S. Department of Agriculture (USDA) releases its 10-year baseline projections for agriculture,


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U.S. Farm Exports Hit 3rd Highest Level on Record

U.S. agricultural exports totaled $140.5 billion in fiscal year (FY) 2017


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The Influence of Income and Prices on Global Dietary Patterns by Country, Age, and Gender

ERS recently published estimates of income and price elasticities,


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Farm Exports Surge in FY 2017

Ag exports from the U.S. are expected to be the third highest on record.


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USDA Trade Mission to Expand Export Opportunities for U.S. Agriculture in Brazil

USDA trade mission to Brazil with leaders from U.S. agribusinesses and trade organizations will explore opportunities to expand agricultural exports and business in that market.


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Japan Expands Market Access for U.S. Chipping Potatoes

Beginning with the 2018 season, Idaho will again be among the U.S. states eligible to ship chipping potatoes to Japan.


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U.S. Seafood Companies Hook Record-Breaking Sales in Belgium

Seafood Expo Global (SEG) in Belgium recorded their largest catch on record with projected 12-month sales of $895 million and on-sites sales of $136 million.


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USDA, USTR Announce that Vietnam Reopens Market to U.S. DDGS Exports

The government of Vietnam notified the U.S. that it will resume imports of American distillers dried grains (DDGS) which were suspended in December 2016.


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An Update from USAEDC – SUSTA Continues to Work for You

U.S. export cooperator groups gather, learn about USDA efforts on trade and share best practices with each other.


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U.S., China ink historic milled rice import agreement that could provide big opportunity for Louisiana mills, farmers

A historic trade agreement with China will allow exports of milled rice from the United States, providing a big opportunity for Louisiana rice mills.


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Press Release: Mississippi Specialty Food Company Wins Award During Trade Show

Several Mississippi specialty food companies recently exhibited their products at the 2017 Summer Fancy Food Show, where one of the companies brought home...


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Chinese Beef Buyers Race to Get Hands on American Steak

Chinese meat importers are racing to get their hands on the first shipments of beef from the United States in 14 years


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Looking Back and Moving Forward – SUSTA’s 2016 Program Year Recap

Following the late-spring completion of concluding activity surveys for Global Events and year-end 50% CostShare surveys, SUSTA’s team carefully compiles and analyzes ...


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USDA Reorganizes to Emphasize the Importance of Trade to U.S. Agriculture

For most agriculture commodities it is the processor and manufacturer who bring them to the consumer


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Using Data to Support SUSTA’s Services to Small Businesses

In 2017, the USDA’s Market Access Program (MAP), provided approximately $200 million to organizations representing farmers, ranchers, and small businesses engaged in exporting


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NAFTA Renegotiation – Spirits

One  area the U.S. is seeking to “tweak” in the NAFTA agreement is the barriers to U.S. wine, beer and spirited beverages.


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Honey: A Sweet Topic with New Data this Spring

NASS collects and reports annual data for honey bee colonies; survey data was recently expanded for more robust reports.


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Import Logistics in China – Beyond Infrastructure

Exporting agricultural products to China is a significant undertaking, yet the market’s many positive demand indicators are enticing.


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Trump picks Perdue for agriculture secretary, ending historically long search

President-elect Trump will nominate for agriculture secretary former Georgia Gov. Sonny Perdue, a longtime rural agribusinessman.


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A Positive Global Trade Balance for Agriculture

Given the value of farm exports and farm imports, the 2016 agricultural trade surplus is expected to be at least $24 billion.


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Bird flu-plagued South Korea agrees to buy US eggs

South Korea is in the throes of a bird flu outbreak and for the first time has asked the United States to ship it shell eggs.



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The Importance of Having an Export Plan

Exporting is a great way to build your business, but getting your product on the shelf of a foreign retailer has unique challenges of its own.


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U.S. Sweet Potato Production Swells

Sweet potato production has increased substantially in recent years, achieving a record-high production in 2015


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U.S. scrambles to clear egg exports to bird flu-hit Korea

U.S. officials are seeking an agreement with South Korea to allow American egg imports; the need stems from the Asian country's worst-ever outbreak of bird flu.


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