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Success Stories

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Timing it Right in Japan

In March 2023, BuzzBallz exhibited in the SUSTA pavilion at FoodEx Japan, which put BuzzBallz on the map in Japan. By the following year, they returned to FoodEx Japan as their products were hitting shelves in Osaka. “It was perfect timing.” Learn more

space enterprises

Texas Company uses Multiple SUSTA Resources to Penetrate India

After several trade events in the U.S. and online targeting the India market, Space Enterprises traveled to New Delhi and Mumbai in December 2023. Learn more


Digital Promotions are the Secret Sauce for Small Florida Business

If you search for pasta sauce on Amazon.ca, their brand Yo Mama’s comes up in the top search results, which is a sponsored promotion eligible for CostShare reimbursement. Learn more

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Louisiana Exporter in over 80 Countries Thanks to MAP

Crown Products is an export trading company of food products that has been growing their exports with the help of the Southern United States Trade Association since the 1990’s. Learn more.

sweet potato

How Sweet It Is

For the last eight years, Nature's Way Farms, Inc. has exhibited at Fruit Logistica in Berlin, developing more than just sales. Learn more. 

magic seasoning label

SUSTA Makes Magic - Small Louisiana Spice Business now in 45 Countries

The 25-year relationship of Magic Seasoning Blends and SUSTA exemplifies the meaningful impact that the USDA’s Foreign Agricultural Service’s Market Access Program can have on a small business. Learn more.

Vista Farms at IPM Essen

Puerto Rico Nursery Thrives Internationally with SUSTA Support

How does a nursery in Puerto Rico cultivate tropical plants and international sales? With support from SUSTA! Read more.

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Yo Mama's Foods Uses CostShare for Digital Advertising

A small Florida business is growing on sites like Amazon Canada with the help of CostShare Watch video

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Tropical Nut & Fruit Co. expands into Singapore market with CostShare 

Learn how this North Carolina exporter utilized SUSTA's CostShare program to begin expanding into Singapore! Watch Video

World of Chia jar

World of Chia makes Gains in Taiwan

Are you guilty of sampling products while grocery shopping? Texas-based Space Enterprises, LLC used in-store promotions to increase sales of their World of Chia fruit spreads at key retailers in Taiwan. Read more

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North Carolina Small Business Goes Global

This Pittsboro, North Carolina company attributes their success to the North Carolina Department of Agriculture, SUSTA...and a lot of hard work! Watch video

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Fruit Logistica 2020

Fruit Logistica took place from February 5 - 7, 2020 in Berlin, Germany. Hear what our exhibitors had to say at the show. Watch video

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Southern Yellow Pine Trade Mission a Success

This video captures the experiences of North Carolina southern yellow pine exporters who participated in SUSTA's trade mission in which we brought buyers from Vietnam, India and China to the U.S. This event was supported by the Agricultural Trade Promotion (ATP) program. Watch video


China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China.They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.Read more


Long-term Strategy in Europe a Success for Louisiana Nursery

"The first year there (IPM) we had some potential leads and we saw a future to start selling into the European market," Manfred Robert said. "The first couple of years my sales were very, very small. After the third year, we created a presence at IPM. Customers started seeing us every year we started building relationships."

Read more

American Cheese Company

Virginia Company Introduces American Cheese to South Korea and Beyond

Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier. Learn More

Texas Company

Texas Company Wins Big in Mexico

In March 2018, representatives from BERA International traveled to Guadalajara, Mexico to exhibit in SUSTA's pavilion at Expo Antad & Alimentaria. The Houston, Texas-based company promoted around 50 different grocery staples, from popcorn to protein bars, at the show. They made sales of $2,000,000! Read more

Florida Company Grows

Florida company grows to more than a half a million in sales majority of those sales in three months from exporting.

In 4 years , Miami Tropical Plants has grown to more than a half a million in sales and we generate the majority of those sales in three months from exporting. So this summer, I closed the business for the summer and enjoyed a nice holiday in Europe!  Read more

Florida Company Meets Italian Client

Florida Company Meets Italian Client at Chinese Trade Show

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. One year later, in January 2017, after much follow up and navigating Italian import regulations, Kizable is exporting to Italy for the first time. Read Kizable's story!

Southern Okie Gourmet Spreads

Oklahoma Fruit Spread Now Sold at Gourmet German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. Learn how she did it!

Florida's Natural Growers

Using 50% CostShare to Increase Sales to Panama

Florida’s Natural Growers, a citrus cooperative out of Lake Wales, Florida, exports Florida citrus juices to over 51 countries around the world. Part of their 2015 marketing strategy was to focus more on Panama due to growth in both the supermarkets and food service sector. More about how they increased sales
Ford's Gourmet Foods

North Carolina BBQ Sauce Sold Worldwide

Nothing screams American like BBQ sauce from the Southern United States. Ford’s Gourmet Foods, the distributor of Bone Suckin’ Sauce products, has leveraged that imagery in more than 70 countries worldwide with the help of the Southern U.S. Trade Association. Another SUSTA success story
Georgia Company Awarded

Georgia Company Awarded by Governor for Export Excellence

From the time Pexim stared exporting in 2010, their sales have grown 500%. “SUSTA provides us with information of upcoming shows and events, while subsidizing our efforts and providing us with the necessary tools to exhibit our products.” Read about their success