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Privacy Policy

Privacy is very important to us. We also understand that privacy is very important to you. The Southern United States Trade Association (SUSTA) takes a great deal of care when gathering your personal information and acts responsibly to protect your privacy.

This privacy policy statement is applicable to the SUSTA Web Site and its internal pages. The SUSTA Web Site home page is located at www.susta.org. In order to understand privacy issues related to links please pay careful attention to the information on links referenced below.

This privacy policy statement is not a contract and does not create any legal rights. SUSTA reserves the right to change this privacy policy statement at any time and will notify users of any material changes by updating the statement here and by including an "UPDATED" label with the "PRIVACY STATEMENT" link on the Web Site governed by this statement for 30 days after any material changes are made.



The "SUSTA Website", whose home page is located at www.susta.org, is owned and operated by:

Southern United States Trade Association
701 Poydras Street, Suite 3845
One Shell Square
New Orleans, Louisiana 70139-7774 USA

P (504) 568-5986
F (504) 568-6010

If you have question or concerns about matters related to this Website please contact:

SUSTA at (504) 568-5986 or email susta@susta.org


How we Collect Information

In order to facilitate your application or registration for SUSTA programs, we collect and maintain personal information about you. SUSTA collects your company and contact information from many sources to understand and meet your needs. We may collect personal information about you from:

You, when you voluntarily provide us with information;

Your browser, when you visit our Web Site and your browser interacts with us;

Your interaction with any of the organizations associated with SUSTA;

Other sources, in connection with providing you SUSTA program services.

The personal information we collect about you through these various sources may include, but is not limited to:

Name, addresses and telephone numbers;

Email addresses, fax numbers and pager numbers;

Transactional and online activity data pertaining to your application or request for SUSTA services;

Personal/Company information provided via survey, consultation, interview, seminars, or other Outreach or data gathering efforts;

Personal/Company information provided to SUSTA representatives to research and resolve questions;

Employer and/or other corporate affiliation (i.e. employer name, title, address and contact information).


Aggregate Information

In addition to obtaining your personal information, when you use our Web Site, we may collect tracking information such as your browser type, the type of operating system you use, the name of your Internet service provider, and pages visited on the Web Site. SUSTA gets this information by using technologies, including cookies and web beacons to increase the functionality and user-friendliness of our Web Site and to better tailor our Web Site to our visitors' needs. We also use this information to verify that visitors meet the criteria required to process their requests. None of this tracking information identifies you personally; we collect it for reporting onsite activity in the aggregate. For example, we may want to know how long the average user spends on our Web Site or which pages or features get the most attention.


Use of Cookies

We use cookies on this Web Site to ensure the integrity of the registration process and to personalize the Web Site. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. This simplifies the process of delivering relevant content, eases site navigation, and so on. When you return to the web site, the information you previously provided can be retrieved, so you can easily use the site's features that you customized.

Web beacons, also known as clear gif technology, or action tags, (see discussion below) may be used to assist in delivering the cookie on our Web Site. This technology is a tool we use to compile aggregated statistics about Web Site usage, such as how many visitors clicked on key elements (such as links or graphics) on a SUSTA.ORG web page, blog or a newsletter. We may share aggregated site statistics with partner companies.


Right to Refuse Cookies

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of this or other web sites you visit.


Use of Web Beacons

SUSTA.ORG web pages may contain electronic images known as web beacons - sometimes called single-pixel gifs - that allow SUSTA to count users who have visited those pages and to deliver co-branded services. SUSTA may include web beacons in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon.

Some of these web beacons may be placed by third party service providers to help determine the effectiveness of our advertising campaigns or e-mail communications. These web beacons may be used by these service providers to place a persistent cookie on your computer. Doing this allows the service provider to recognize your computer each time you visit certain pages or e-mails and compile anonymous information in relation to those page views. SUSTA.ORG prohibits web beacons from being used to collect or access your personal information.


Purposes for Which Data is Received

To obtain information needed to process requests for SUSTA programs and services.


Purposes for Which Data is Processed

To determine eligibility for programs and services;

To provide information necessary to respond to an audit, federal or other, of SUSTA programs and services;

To provide needed data for internal program tracking;

To allow customer review of claim status;

To determine performance results;

Collect needed aggregate data for federally mandated reports of results and disbursements.


Ways in Which Data may be Disclosed to a Third Party

Information will be disclosed to authorized third parties in the following manner:

Company sales and marketing expense information will be supplied as part of an aggregate total and not identifiable by specific company;

Company contact and product information will be supplied as described by you;

Disclosure of information required to respond to an audit, federal or other, of SUSTA programs and services;

Disclosure of information required by law.


Right of Access

To obtain a copy of your personal data you need to follow the instructions below:

Contact SUSTA at (504)568-5986 or email susta@susta.org


Right of Rectification or Erasure

To correct incorrect data you need to follow the instructions below:

Contact SUSTA at (504)568-5986 or email susta@susta.org

To have data erased that is no longer needed you need to follow the instructions below:

Contact SUSTA at (504)568-5986 or email susta@susta.org


Links to Other Sites

The SUSTA Web Site may provide hyperlinks or references to other web sites. While SUSTA endeavors to provide links only to web sites that are reputable and safe, we take no responsibility for the information, products, or services obtained on such other web sites and will not be liable for any damages arising from your access to such web sites. SUSTA provides any such links to other web sites merely for your convenience and our inclusion of such links and frames in the SUSTA Web Site does not imply an endorsement of the linked or framed web sites, their content, or the persons or entities operating those web sites. Therefore, you assume sole responsibility for using links or pointers to third parties.

SUSTA specifically denies you permission to hyperlink or provide references to the SUSTA Web Site, unless you are allowed to do so under permission from SUSTA. You are also denied permission to use any trademarked or copyrighted material to provide such hyperlinks or references, unless you are allowed to do so under permission from SUSTA. SUSTA bears no responsibility for web sites that provide hyperlinks or references to the SUSTA Web Site unless those web sites are operated by SUSTA.