Your Global Events Team creates multiple options and opportunities to explore export markets and connect with international buyers. We aim to create events that benefit small and medium-sized agribusinesses in the south at all stages of export growth.
Penney Lawrence, Global Events Director, SUSTA
Aileen Hyman, Global Events Coordinator, SUSTA
Activity Managers are comprised of staff from SUSTA’s Member States who work with SUSTA personnel to develop, organize and manage our events from start to finish. At least two Activity Managers oversee each event, and at least one will travel to the event. They are your go-to resources if you have questions before signing up, while preparing for an event, during the event or after!
SUSTA has consultants in four major markets: Canada, China, Europe and India. We team up with these consultants to utilize their experience and market knowledge to assist our small, southern companies in the international market. These market experts have curated deep databases and in-market networks with relevant target groups, including buyers, distributors, retailers, trade associations, media, and governmental agencies. They have in-depth experience working with SUSTA and the USDA’s Market Access Program, and know the ins and outs of their markets’ import regulations.
We also work in conjunction with Agricultural Trade Offices (ATO) and the USDA’s Foreign Agricultural Service (FAS) staff located internationally to further support SUSTA participants. ATO/FAS offices are located within U.S. Embassies and Consulates around the world and are great on-the-ground resources to identify problems, provide practical solutions, and work to advance opportunities for U.S. agriculture and support U.S. foreign policy around the globe.