When you launch a new product domestically, you and/or your distributor promote it through advertising, sampling etc. You will need to support your products and brands through similar promotions when you want to sell overseas. Heck, you may need to do even more to make sure that your products get noticed!
Competing on an international level can be costly, particularly as you enter a new foreign market. Become a 50% CostShare participant and you can receive 50% reimbursement of eligible expenses that promote your brand(s) in foreign markets, such as advertising, exhibiting at international trade shows, in-store sampling and much more!
Companies must apply for 50% CostShare annually.