Competing on an international level can be costly, particularly as you enter a new foreign market. Become a 50% CostShare participant and you can receive 50% reimbursement of eligible expenses that promote your brand(s) in foreign markets, such as advertising, exhibiting at international trade shows and much more!
Program participants will naturally reach a point where their market presence has had the opportunity to stabilize. Therefore, 50% CostShare has a five-year graduation rule per country, which means the program will reimburse the same company for expenses incurred in any single country for up to five years. The five years do not have to be consecutive and you can conduct activities in multiple markets concurrently.
* Some trade shows are exempt from the five-year graduation rule and could be eligible for reimbursement even after graduation. These international shows focus on food or agriculture, and they target buyers/distributors from more than one foreign country. Section 6 of the manual lists exempt trade shows each year. 2016 CostShare Manual; 2017 CostShare Manual
Companies must apply for 50% CostShare annually.