USDA is creating a series of high-quality videos to illustrate the reality of American agriculture, focusing on key themes of sustainability, animal welfare, family farming, quality, innovation and stewardship. The videos will create brand awareness among consumers for U.S. agriculture and be supported by future industry-produced marketing videos and activities.
SUSTA worked with USDA to create the first two videos for this project, which focus on sustainability practices in the Southern U.S.:
Sustainability and High-Quality U.S. Ingredients - The Key to a Great Gumbo
From fishermen to rice farmers, southern U.S. agriculture producers take great care in how they bring high quality ingredients to some of the region’s most iconic dishes, like gumbo. In American agriculture, sustainability and conservation are a way of life for producers. That care and quality has the power to bring together generations of people for years to come around a bowl of delicious, wholesome gumbo.