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If you take part in any aspect of international trade, you know that a long runway is required. SUSTA’s programs also require you to spend time planning in advance.
Starting August 1, 2025, when you log into your MySUSTA account, you will be prompted to confirm your account details for 2026. You must do this to participate next year.
At SUSTA, we have a variety of tools that we can employ to help you reach global markets. It is always interesting to compile a year end report and look at the results.
In February, 20 small businesses from the Southern-region exhibited in the SUSTA pavilion at Gulfood. This trade show is easily one of SUSTA’s most popular events each year.
Every year, SUSTA and the southern state Departments of Agriculture meet in the spring to review the previous year’s programs and plan for the new year.
Success of trade events is not always immediately evident, but feedback right after an event is a good bellwether for what the results might be.
Tariffs on bourbon whiskey dropped from 150% to 50%, a major win for spirits exporters.
SUSTA's strategy is simple, to help our Southern U.S. companies diversify into new growth markets.
As always, SUSTA has a roster of marquee trade exhibitions lined up in the first quarter of 2025.
The U.S. Department of Agriculture Secretary Tom Vilsack yesterday announced the second round of Regional Agricultural Promotion Program (RAPP) grants.
This week, we gathered our in-country consultants to offer updates on global market conditions.
One question we often hear from new exporters is – What country should I export to?
Paris has a reputation for being beautiful in the Springtime, but if you are a small company looking to expand, there’s really no better time to be there than October.
The key to export marketing success is to attract, develop and convert business leads. SUSTA offers a toolbox full of programs to do just that.
As Summer comes to a close, it’s not too early to start planning for 2025. Get ready for the new program year!
SUSTA programs created significant opportunities for southern exporters to grow internationally in 2023.
The Quebec government just published a new law, An Act respecting French, the official and common language of Quebec, which requires changes to labeling and signage.
RAPP’s focus in on supporting U.S. exports to new markets where the middle class is growing and the demand for high-quality food and agriculture products is increasing.
SUSTA will be allocated $9.38 million under the new Regional Agricultural Promotion Program to build demand for American agriculture in diverse markets.
Exports are big business for the Southern U.S., in particular agricultural exports which represent about one-third of total farm cash receipts in the South.
Take Advantage of SUSTA’s Educational Resources Before Traveling to Market
The growth in craft beer has been a notable trend in the SUSTA region, with Southern brewers earning awards, accolades, and customers far and wide.
Read the latest USDA report on food and beverage trends in Canada.
Our 2024 program year is underway. While February is the shortest month of the year, it is shaping up to be a busy one.
Join the online webinar and hear experts discuss how you can take advantage of this exciting opportunity to access South Korea’s dynamic consumer goods market.
SUSTA is preparing for the IPM Essen show in Germany, the top global exhibition for the horticulture sector and typically one of our kick-off events each program year.
SUSTA's in-country consultants offer updates on market conditions and how U.S. ag is faring.
Zurcom, headquartered in Johannesburg, South Africa, is now onboard to assist SUSTA and its member companies.
USDA is providing $2.3 billion to help American producers maintain and develop markets for their commodities and use U.S. commodities to bolster international food aid.
STEP is a free service to allow U.S. citizens and nationals traveling & living abroad to enroll with the nearest U.S. Embassy or Consulate.
Going forward, FAS-India will only be able to support visa interview appointments (PARs) that have a minimum of 60 days before planned travel.
I’m excited and looking forward to next year and hope that you are too!
September is always associated with “back to school” – and that includes export education offered by SUSTA.
USDA has a long history of involvement in trade policy and gathering market intelligence related to agriculture
It’s July and that means we’re halfway through 2023, but I want to take this opportunity for a quick look forward to next year and a look back at the comeback made in 2022.
Read Phaff Export Marketing's quarterly newsletter on relevant industry news in Europe. The inaugural newsletter is now available.
Bite size news, Post reports and activity summaries wrapped by the Agricultural Trade Office in Hong Kong
A success narrative communicates what we have done with our funding and who has been impacted. The importance of this cannot be overstated.
There is a June 30 deadline for certain companies to register in CIFER if they want to avoid stopped shipments to the PRC.
Greetings from New Orleans. This is the time of year when SUSTA juggles several balls at once. I thought I’d share a few updates to let you know what we’re working on.
At SUSTA, our mission since 1973 has been to help Southern region companies meet the rising global demand for high-quality U.S. food and agricultural products.
SBA Office of Advocacy submits public comment letter and fact sheet on USCIS proposed fees rule.
Official 2022 trade date from the USDA’s Foreign Agricultural Service (FAS) has been compiled and released – and the news is very good!
USCIS proposed a rule increasing fees for employers who petition for workers and sponsor them for permanent residence. Feedback wanted
FAS is accepting applications from exporters of U.S. farm and food products for a two-city trade mission to Japan, June 5-8.
As the saying goes, “you can’t improve what you don’t measure” and SUSTA is here for the sole purpose of helping improve your export marketing!
The beginning of a new year is always a busy time – wrapping up the old year, and kicking off the new one. That is what we’re doing here at SUSTA!
The first week of December, SUSTA’s in-country consultants traveled to the U.S. for our annual winter meeting. Read on for updates on market conditions.
In the fall of 2020, SUSTA and our member states began brainstorming a way for you, our Southern U.S. participants, to showcase your products online while unable to travel.
Positive Feedback a Good Sign for Future of Exports - This is a good time to review what SUSTA’s Global Events program means to companies like yours.
Canada published final regulations on front-of-package nutrition labeling. The food industry has until January 1, 2026 to become compliant.
We are nearing the end of 2022, which is a good opportunity to offer this advice: it’s time to finish strong. In 2021, the 4th quarter saw the highest sales from Global Events.
The goal of this event is to foster strong trade relationships between U.S. exporters of Food Ingredient Products and potential buyers in Brazil.
When it comes to Exporting, Never Stop Learning. Going back to school isn’t just for the kids anymore. SUSTA has great educational events coming up.
Preparing for 2023! Get familiar with 1st Quarter events and new services launching soon.
August 2022 marks the opening of SUSTA's 2023 programs. Join the webinar to learn what's in store!
It’s June, which means we’re half-way through the 2022 program year and we’re done with our six-month follow-up reviews from all the 2021 activities that took place.
Import tariffs on beef, chicken, corn, wheat flour, wheat, cookies and bakery products were eliminated through the end of the year.
"The export programs not only boost the entire agricultural sector, but they also have a multiplier effect"
Of the many things that makes Southern U.S. cuisine famous around the world, fish and seafood certainly rank high on the list.
SUSTA is featured in this edition of the Hong Kong Wonton!
SUSTA's annual Spring Meeting is an opportunity to reflect on last year and to strategize on future programming.
In this issue: Hong Kong Authorities Reveal Roadmap to Ease COVID-19 Restrictions; Salary Subsidy Aims to Help Businesses Rebound; Final Phase of the...
KBSI offers the latest updates on trends and information regarding the Korean market.
The Korean government announced the quarantine exemption for visitors traveling to Korea, especially people who got vaccines outside South Korea.
FAS hosts trade missions throughout the year and endorses trade shows. Read the latest updates on those events!
Imagine Thanksgiving without turkey, or Easter without eggs. Indeed, holidays drive demand for certain products. The same holiday effect is, of course, true for export demand too.
Bite-sized local news, Post reports and activity summaries wrapped by the ATO Hong Kong
Are you label ready? Meeting import regulations and using labels as point of sale
Bite-sized news, reports and activity summaries wrapped by the Hong Kong Agricultural Trade Office
Interested in exporting your sweets and snacks to Canada? This is an event for you!
Results show that companies who participated in SUSTA activities in 2021 are confident that their persistence will pay off in 2022.
Canadian government asks for public input on proposed single-use plastic ban.
This report contains a link to the database of firms that successfully registered in the Single Window website, along with other information for firms attempting to self-register.
As you put together your marketing plan for 2022 there is a key trend to consider: Sustainability.
FAS Japan is hosting a webinar on current market trends and regulatory environment for industrial hemp-derived products in Japan.
The FDA is asking establishments currently exporting certain food products to China to voluntarily submit information as a precaution against trade disruption.
Notice to Industry
New from the Hong Kong ATO: The Hong Kong Wonton serves up bite-sized local news, Post reports and activity summaries every two weeks!
Many businesses may assume they’re too large to participate in SUSTA’s promotional and marketing programs, but a check of SBA’s size standard may provide a pleasant surprise.
The EU and U.S. are back to a zero-for-zero tariff agreement on distilled spirits.
Looking for an effective way to grab consumers’ attention that retailers and customers both trust & love? Customer loyalty programs are now CostShare eligible.
As I write this message, the ANUGA 2021 trade show is live. Our team at the show said: “Besides some larger stands, wider aisles and masks, it all feels pretty normal here.”
Those companies who are export ready will be the first to benefit when things do normalize. Not only is patience a virtue, so is planning.
August is always a transition time. Whether it is the new school year or picking back up on work projects.
We’re fresh off of the USAEDC Attaché Conference, a forum for members to exchange information collectively and with other groups, individuals and relevant federal agencies.
Health Canada is offering a free, self-paced Nutrition Labeling Online Course to explain Canadian compliant nutrition fact panels.
Mississippi Commissioner of Agriculture and Commerce Andy Gipson announced the opening of a new international trade office on the Mississippi Gulf Coast today.
SUSTA's 2020 program data is finalized, and although it was a challenging year, there are some positive innovations as a result.
Mississippi Commissioner of Agriculture and Commerce Andy Gipson was elected to serve as President of the Southern U.S. Trade Association.
Have a question about exporting? Just ask us. We are pleased and excited to roll out our latest export training and educational tool, SUSTA’s Export Helpline.
In today's Advocate newspaper, you can find a spread about Certified Louisiana companies. Don't miss the SUSTA advertisement!
The virtual trade show will link U.S. exporters of pet food products to potential buyers in Taiwan.
The latest export data from the USDA and the Census Bureau offers welcome news.
The 2020 U.S. Agricultural Export Yearbook, which provides a statistical summary of U.S. agricultural commodity exports to the world.
The Toronto-based importer credits its successful partnerships
in large part to programs offered by SUSTA, including in-person and, more recently, virtual trade missions.
Events in all Shapes and Sizes
Virtual, In-person and Hybrid Events are on the Calendar
The event will provide an overview of the Panamanian agricultural market.
Obviously 2021 is starting off different than any other program year we’ve had, but never has there been such opportunity to set your sights on success.
FAS/Customer Engagement is initiating a series of virtual dialogues focusing on a single overseas post. The first Spotlight event will focus on Morocco.
Approval of plans submitted by States and Indian Tribes for the domestic production of hemp.
USDA announced the final rule regulating the production of hemp in the United States.
Here's to the new year and our sincerest wishes that it will be a good one. We are offering more than our good wishes...
Exporting your products over thousands of miles across the globe needs a road map – a solid export plan. We here at SUSTA are able to help with yours.
As the new year approaches, we here at SUSTA are ready to be your most valuable, one-stop resource to help you with your international marketing strategy.
USTR and USDA released an updated report on U.S.-China Phase One Economic and Trade Agreement, which is delivering historic results for American agriculture.
Here are Argyle’s tips to help food and beverage companies navigate the virtual business landscape.
The strength of SUSTA is that we are a group of committed people and focused entities that are bound together under the goal of supporting southern exporters.
FDA Achieves Key Milestone, Finalizes Framework That Will Resume Shellfish Trade with Europe for the First Time in 10 Years
Of the many things that make Southern U.S. cuisine famous around the world, fish and seafood rank high on the list.
U.S. seafood exporters interested in Western Europe are invited to a virtual trade event October 27-28, 2020.
North-South Food Link will provide a unique opportunity for U.S. natural and healthy food product exporters to expand into Argentina, Brazil, Chile and Colombia.
We are all looking forward to business getting back to normal. This year has posed some unprecedented challenges to doing business, both international and domestic.
We’re half-way through 2020, are already deep into planning our strategy for 2021 and have our 2019 program results.
This report gauges Canadians’ and Americans’ response to COVID-19. Survey questions include respondents’ intentions to buy from their own country of origin.
Hear from Phaff Export Marketing, SUSTA's consultants based in The Netherlands, about the latest updates on Brexit.
“China is a market of tremendous potential for U.S. agriculture and these actions will help U.S. exporters expand their sales there."
The COVID19 situation is forcing us all to adapt and to be a little more creative.
We fully appreciate the pressures and difficulties of navigating your small business through this situation.
Listen to the Sonnyside of the Farm podcast and stay informed!
The USDA’s Foreign Agricultural Service (FAS) has scheduled an itinerary of seven agency sponsored trade missions this year.
USDA and USTR Announce Progress on Implementation of U.S.-China Phase One Agreement.
Surrounded by the Atlantic Ocean, Gulf of Mexico and the Chesapeake Bay, the SUSTA region is home to some of top fish and seafood producing states in the country.
Get feedback from Canadian consumers about your product! The U.S. Foreign Agricultural Service is offering a free sampling program at the National Women’s Show in Montreal.
The beginning of a new year is always a good time to reflect on where you find yourself and what lies ahead. That is particularly so at the dawn of a new decade.
As 2019 winds to a close, we are working hard with our member States and companies to plan a successful 2020. We urge you to do the same and to take advantage of SUSTA’s
SUSTA is wrapping its 2019 program year, and it sure has been a busy one. Through our Global Events program, we organized more than 40 events
The U.S. and Japan have completed and signed a new two-way trade agreement that will go into effect on January 1, 2020.
SUSTA's Quarterly Insight Newsletter is mailed to subscribers.
Good news! Through the first half of the year, SUSTA companies have been booking some impressive sales as reported in their initial activity surveys.
China has always been a major market for SUSTA. Last year, even with the tariffs in place for most of the year
It’s hard to believe that the first half of 2019 is already in the books; looking back, the past six months have been a very productive time for SUSTA.
SUSTA's Quarterly Insight Newsletter is mailed to subscribers.
In 2019, the USDA’s Market Access Program (MAP), administered by FAS, provided approximately $200 million to farmers, ranchers, and small businesses
Learn about the Scandinavian market and hear important updates on Brexit during this 35 minute recorded webinar.
One of the top performing, and the fastest growing, categories of SUSTA product exports is specialty crops – including everything from fresh produce to tree nuts and groundnuts.
In preparing our approach to effectively allocating recently awarded Agricultural Trade Promotion funds, SUSTA’s team re-evaluated a diverse series of global markets
SUSTA's Quarterly Insight Newsletter is mailed to subscribers.
USDA just held its 95th Agricultural Outlook Forum late last month; the Forum is one of the biggest gatherings of the global food and agricultural industries each year.
On January 31, 2019, U.S. Secretary of Agriculture Sonny Perdue announced that the U.S. Department of Agriculture (USDA) had awarded $200 million to 57 U.S. agri-food
U.S. Secretary of Agriculture Sonny Perdue announced that the USDA awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program.
2018 was a very interesting and exciting year for the Southern U.S. Trade Association (SUSTA). In addition to navigating a series of global trade challenges,
The Maryland Dept of Ag and SUSTA to host a seminar with experts from Canada, China, the EU and India on Nov. 27.
SUSTA's Quarterly Insight Newsletter is mailed to subscribers.
Louisiana Dept of Agriculture and Forestry Commissioner Mike Strain, D.V.M., will serve as past president.
A look at bulk commodities versus consumer-oriented exports to China in the first half of 2018.
Texas Commissioner of Agriculture Sid Miller was elected the president of SUSTA at the organization’s annual board of directors’ meeting this week.
Mississippi Commissioner of Agriculture and Commerce Andy Gipson was elected vice president of SUSTA at the organization’s annual board of directors’ meeting this week.
Canada announced its intention to impose countermeasures against products from the United States, including agricultural exports.
The government of Argentina has finalized technical requirements that will allow U.S. pork to be imported into Argentina.
SUSTA would like to congratulate the President of their Board of Directors, Cindy Hyde-Smith, on her appointment to the U.S. Senate.
There will be a series of SBA outreach meetings on the impact of a renegotiated North American Free Trade Agreement (NAFTA) on small businesses.
The latest analysis of foreign export promotion program investment shows major competitors outspending the United States 4 to 1.
The MARS project applies the best data management practices to make that data available when and where farmers, packers and processors need it.
The USDA and AMS today announced the agency facilitated the export of more than $3.8 billion of American produced agricultural products in Fiscal Year 2017
Every February the U.S. Department of Agriculture (USDA) releases its 10-year baseline projections for agriculture,
U.S. agricultural exports totaled $140.5 billion in fiscal year (FY) 2017
ERS recently published estimates of income and price elasticities,
Ag exports from the U.S. are expected to be the third highest on record.
USDA trade mission to Brazil with leaders from U.S. agribusinesses and trade organizations will explore opportunities to expand agricultural exports and business in that market.
Beginning with the 2018 season, Idaho will again be among the U.S. states eligible to ship chipping potatoes to Japan.
Seafood Expo Global (SEG) in Belgium recorded their largest catch on record with projected 12-month sales of $895 million and on-sites sales of $136 million.
The government of Vietnam notified the U.S. that it will resume imports of American distillers dried grains (DDGS) which were suspended in December 2016.
U.S. export cooperator groups gather, learn about USDA efforts on trade and share best practices with each other.
A historic trade agreement with China will allow exports of milled rice from the United States, providing a big opportunity for Louisiana rice mills.
Several Mississippi specialty food companies recently exhibited their products at the 2017 Summer Fancy Food Show, where one of the companies brought home...
Chinese meat importers are racing to get their hands on the first shipments of beef from the United States in 14 years
Following the late-spring completion of concluding activity surveys for Global Events and year-end 50% CostShare surveys, SUSTA’s team carefully compiles and analyzes ...
For most agriculture commodities it is the processor and manufacturer who bring them to the consumer
In 2017, the USDA’s Market Access Program (MAP), provided approximately $200 million to organizations representing farmers, ranchers, and small businesses engaged in exporting
One area the U.S. is seeking to “tweak” in the NAFTA agreement is the barriers to U.S. wine, beer and spirited beverages.
NASS collects and reports annual data for honey bee colonies; survey data was recently expanded for more robust reports.
Exporting agricultural products to China is a significant undertaking, yet the market’s many positive demand indicators are enticing.
President-elect Trump will nominate for agriculture secretary former Georgia Gov. Sonny Perdue, a longtime rural agribusinessman.
Given the value of farm exports and farm imports, the 2016 agricultural trade surplus is expected to be at least $24 billion.
South Korea is in the throes of a bird flu outbreak and for the first time has asked the United States to ship it shell eggs.
Exporting is a great way to build your business, but getting your product on the shelf of a foreign retailer has unique challenges of its own.
Sweet potato production has increased substantially in recent years, achieving a record-high production in 2015
U.S. officials are seeking an agreement with South Korea to allow American egg imports; the need stems from the Asian country's worst-ever outbreak of bird flu.
