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Spotlight on Morocco: Building Markets on the African Continent

2-1-2021

FAS/Customer Engagement Virtual Dialogue Series

Time: Thursday, February 11, 1:00 PM Eastern Time (12:00 PM Central Time)

Location: MS Teams (Email FASCustomerEngagement@usda.gov if you are interested in participating)

Agenda

1:00 pm Welcome, Introductions, and Logistics -- Julio Maldonado, FAS/Customer Engagement

1:15 pm The Moroccan Market -- Thom Wright, FAS/Morocco Head of Office

  • Overview of Moroccan Market and brief overview of Regional Posts
  • Current economic, cultural, political and trade policy environment
  • Morocco as a trade platform for Europe and Africa
  • The U.S. Morocco FTA
  • New developments: United States Recognizes Western Sahara
  • Generation Green: Morocco’s strategic vision 2020-2030

1:30 pm The Moroccan Experience: Private Sector Perspectives

  • 1.Kurt Shultz, U.S. Grains Council: Why Morocco welcomed US poultry exports and investment
  • Matthew Meredith, LIXCAP: Building Opportunities for U.S. Meat Processing and Distribution in North Africa.

2:00 pm Q and A: Open Discussion – Moderator, Julio Maldonado, FAS/Customer Engagement

3:00pm Review and Closing -- Julio Maldonado, FAS/Customer Engagement

FAS/Customer Engagement: Spotlight Series

FAS/Customer Engagement is initiating a series of virtual dialogues focusing on a single FAS Post overseas. The events will feature a briefing on the current economic, political, and market situations with an emphasis on opportunities for U.S. products. This will be followed by one or two additional non-FAS presenters discussing their experience in that market. These virtual dialogue sessions are meant to be an interactive, simple, low-cost way for exporters and organizations with an interest in each market. The virtual events will provide a way for U.S. stakeholders to identify and explore opportunities in each market, outline the most pressing challenges, and explore ways USDA can enhance their efforts. Customer Engagement welcomes your suggestions on country markets that are of interest, as well as topics you would like to see covered. Please send inquiries to FASCustomerEngagement@usda.gov.

Spotlight On Morocco: The first of the Spotlight event is scheduled for February 11, and will focus on FAS/Rabat. Please contact CE at FASCustomerEngagement@usda.gov if you are interested in participating. A draft agenda is attached.