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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Summer Fancy Food

For decades the Summer Fancy Food Show has been the largest specialty food show in North America. First organized in 1952, the Fancy Food Show invites buyers not only from the US but from other parts of the world such as India, China and Germany into a one of a kind trade show held in New York City. In 2016, more than 47,000 specialty food professionals attended the Summer Fancy Food Show to see over 2,670 exhibitors from over 55 countries. 

Recent News

NAFTA Renegotiation – Spirits

One  area the U.S. is seeking to “tweak” in the NAFTA agreement is the barriers to U.S. wine, beer and spirited beverages.

Honey: A Sweet Topic with New Data this Spring

NASS collects and reports annual data for honey bee colonies; survey data was recently expanded for more robust reports.

Import Logistics in China – Beyond Infrastructure

Exporting agricultural products to China is a significant undertaking, yet the market’s many positive demand indicators are enticing.

Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.