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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Expo ANTAD & Alimentaria

Mexico’s top trade partner is the United States, which imports 80% of all Mexican exports and provides Mexico with 50% of its total imports. Mexican consumers recognize and associate US brands with high, consistent quality and value, therefore this market has a lot of potential for SUSTA region companies.

Recent News

U.S. Farm Exports Hit 3rd Highest Level on Record

U.S. agricultural exports totaled $140.5 billion in fiscal year (FY) 2017

Packaged Food 2018 Edition: New Insights and System Refresher

In 2017, packaged food continued to look to Asia Pacific and MEA for global growth.

The Influence of Income and Prices on Global Dietary Patterns by Country, Age, and Gender

ERS recently published estimates of income and price elasticities,


Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.