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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Seafood Expo Global

Seafood Expo Global is the largest seafood trade show in the world with suppliers from over 75 countries. Most of the attendees are decision makers, making it a very exclusive and important event amongst seafood suppliers and buyers.


Recent News

Big Picture: January 2020

The beginning of a new year is always a good time to reflect on where you find yourself and what lies ahead. That is particularly so at the dawn of a new decade.

Big Picture: December 2019

As 2019 winds to a close, we are working hard with our member States and companies to plan a successful 2020. We urge you to do the same and to take advantage of SUSTA’s

Big Picture: November 2019

SUSTA is wrapping its 2019 program year, and it sure has been a busy one. Through our Global Events program, we organized more than 40 events


China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

How Did They Do It?

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.