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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

GastroNord

As the largest country in the Nordic region and with a population totaling almost ten million, Sweden relies heavily on imports due to the severe winters and short growing season. GastroNord, which takes place in Stockholm from March 31 - April 2, 2020, has become one of the most important meeting spaces for products and businesses interested in entering the hotel, restaurant and catering industry.


Recent News

InSight Newsletter Fall 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.

InSight Newsletter Summer 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.


Scandinavia Webinar

Learn about the Scandinavian market and hear important updates on Brexit during this 35 minute recorded webinar.


China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.