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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Canada Outbound Mission to Toronto

This is an opportunity to meet one-on-one with pre-screened, targeted buyers in the capital and economic center of Ontario, a province home to 44% of Canada’s roughly 33 million consumers.

Through visits to retail chains and specialty stores, you will receive valuable market information on the US’s largest export market for consumer oriented food products.

Recent News

Taiwan an Important Market for U.S. Agricultural Exports

Taiwan is one of the fastest growing economies in the world with over 10 percent growth in GDP in 2010. What most people don’t realize is that this small island is an important market for U.S. agricultural exports.

Found in Translation: How Your Business Can Be Heard in Today's Marketplace

What does "going global" really mean? Of course it will mean a change in your business status quo. But how much change are we talking about?

South Africa Activities Yield Sales

Buyers from South Africa and got a firsthand look at the market for high-value food products. Three companies exhibited with SUSTA at Agrifood in July, booking $80,000 in export sales and meeting five new distributors.

Oklahoma Fruit Spread Now Sold at German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. 

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.