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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

PLMA Private Label Show Amsterdam

Amsterdam’s Private Label Show is organized by PLMA (Private Label Manufacturer’s Association), a non-profit focusing on promoting private label brands. Private label products are becoming increasingly popular across Western Europe and now account for four out of every ten products sold in five EU countries: Germany, the UK, Spain, Portugal, and Belgium.

Exhibit with SUSTA and be a part of over 4,300 exhibit stands including nearly 60 national and regional pavilions.

Recent News

Organic Juice: An Expanding Source of Growth, with Challenges

Concern surrounding the sugar content in juice has alerted consumers, prompting some to change their drinking habits and opt for higher quality and higher value products.

Seven Ways to Parlay a Trade Show into Real Opportunities

If there is value in a small business spending the time and money to attend a trade show, how can it best maximize the cost and reap the rewards?

Forecasting Growth in India

Future growth in India is expected to be fueled by non-metro, Tier 2 and 3 cities. This briefing forecasts the markets that will be driven by these geographies.

Oklahoma Fruit Spread Now Sold at German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. 

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.