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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA offers two core programs, Global Events and 50% CostShare.

Global Events 50% CostShare
Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. Go to Events to see all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer. All eligible expenses are listed here.

Fruit Logistica 2021

A great number of fresh produce buyers from Europe attend the Fruit Logistica trade show each year and in recent years the show’s popularity has extended to other global regions including the Middle East. In 2020, Fruit Logistica hosted 3,200 exhibitors from 90 countries and over 78,000 trade visitors from 135 countries.  

Feb 3 - 5, 2021
Berlin, Germany

Recent News

Big Picture: September

Of the many things that make Southern U.S. cuisine famous around the world, fish and seafood  rank high on the list.

U.S. Seafood: Exploring Oceans of Opportunities

U.S. seafood exporters interested in Western Europe are invited to a virtual trade event October 27-28, 2020.

North-South Food Link

North-South Food Link will provide a unique opportunity for U.S. natural and healthy food product exporters to expand into Argentina, Brazil, Chile and Colombia.

China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.