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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Summer Fancy Food Show

For decades the Summer Fancy Food Show has been the largest specialty food show in North America. First organized in 1952, the Fancy Food Show invites buyers not only from the US but from other parts of the world such as India, China and Germany into a one of a kind tradeshow held in New York City.

Recent News

SUSTA Congratulates Board President Cindy Hyde-Smith on Senate Appointment

SUSTA would like to congratulate the President of their Board of Directors, Cindy Hyde-Smith, on her appointment to the U.S. Senate.

NAFTA Renegotiation Meetings

There will be a series of SBA outreach meetings on the impact of a renegotiated North American Free Trade Agreement (NAFTA) on small businesses.

Study Shows Foreign Competitors Increase Investments in Developing Ag Exports While U.S. Lags Behind

The latest analysis of foreign export promotion program investment shows major competitors outspending the United States 4 to 1.


Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.