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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Caribbean and Central American Inbound Mission

The Caribbean is one of the main regional markets for US exporters. With a population of 3.9 million, little arable land, and about six to seven million tourists per year, the region is highly dependent on food exports to meet its present levels of consumption. The presence of US consumer ready food products in the Caribbean has been increasing over the last years and reached a record in 2014. In 2014, US consumer oriented products totaled $985 million. Moreover, sixty percent of US exports to the Caribbean are consumer oriented food products, and since 2009 these have grown about 7% per year on average. In addition, about half of the tourists coming into the region are from the US and thus their presence is a boost in demand for US food products.

Recent News

Press Release: Mississippi Specialty Food Company Wins Award During Trade Show

Several Mississippi specialty food companies recently exhibited their products at the 2017 Summer Fancy Food Show, where one of the companies brought home...

Chinese Beef Buyers Race to Get Hands on American Steak

Chinese meat importers are racing to get their hands on the first shipments of beef from the United States in 14 years

Looking Back and Moving Forward – SUSTA’s 2016 Program Year Recap

Following the late-spring completion of concluding activity surveys for Global Events and year-end 50% CostShare surveys, SUSTA’s team carefully compiles and analyzes ...

Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.