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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Foreign Market Briefings Seminar

Join SUSTA and the Louisiana Department of Agriculture and Forestry for in-depth presentations on U.S. food and agriculture exports to Canada, China, Europe, Hong Kong, India and Mexico. SUSTA’s consultants from these markets will be in Baton Rouge to discuss the opportunities, trends and challenges in their respective markets. Don’t miss this opportunity to learn about these very different foreign markets without leaving the U.S.!

Recent News

InSight Newsletter Summer 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.


Scandinavia Webinar

Learn about the Scandinavian market and hear important updates on Brexit during this 35 minute recorded webinar.

InSight Newsletter Spring 2019

SUSTA's Quarterly Insight Newsletter is mailed to subscribers.


China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.


Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.