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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SIAL China

SIAL China is growing to be the most prestigious trade show in China for international food and beverage suppliers. Exhibit in the SUSTA pavilion May 13 - 15, 2020, and you get more than a booth at the trade show. A market briefing and tour, one-on-one meetings with qualified buyers, interpreters and assistance with shipping are all included!

Recent News

Big Picture: February 2020

Surrounded by the Atlantic Ocean, Gulf of Mexico and the Chesapeake Bay, the SUSTA region is home to some of top fish and seafood producing states in the country.


Get feedback from Canadian consumers about your product! The U.S. Foreign Agricultural Service is offering a free sampling program at the National Women’s Show in Montreal.

Big Picture: January 2020

The beginning of a new year is always a good time to reflect on where you find yourself and what lies ahead. That is particularly so at the dawn of a new decade.

China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.