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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Hong Kong International Wine and Spirits Fair

Hong Kong remains an important hub for the Asia Pacific wine and spirits markets. Taking part in the Hong Kong International Wine & Spirits Fair (Nov 8-10) is an important element in raising awareness of the U.S. high quality wine, spirits and alcoholic beverages to the professional traders in Hong Kong.



Recent News

Louisiana Ag Commissioner Mike Strain Elected to SUSTA's Executive Board

Louisiana Dept of Agriculture and Forestry Commissioner Mike Strain, D.V.M., will serve as past president. 

U.S. Ag Exports Through First Half Of 2018 Show Impact of Tariffs

A look at bulk commodities versus consumer-oriented exports to China in the first half of 2018.

Texas Ag Commissioner Sid Miller Elected Head of Southern U.S. Trade Promotion Organization

Texas Commissioner of Agriculture Sid Miller was elected the president of SUSTA at the organization’s annual board of directors’ meeting this week.

Introducing American Cheeses to the Asian Marketplace

Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier.

How Did They Do It?

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.