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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

IPM Dubai

The UAE currently holds an estimated 14 percent of the Gulf’s blossoming flowers and plants business of 970 million Arab Emirates Dirhams (AED) and is reported to have imported AED 60 million worth of plants in the first half of 2014.

Suppliers of plant and nursery products from the SUSTA region are invited to exhibit at IPM Dubai. Exhibitors will receive a 100sq foot booth within the SUSTA pavilion and up to $1,500 reimbursement in shipping cost (with proper documentation).

Recent News

Can Private Label Gain a Foothold in Premium Dog and Cat Food in Western Europe?

This opinion piece explores private label for the more expensive dog food segment in Western Europe.

Showcasing New Opportunities in the Growing Philippines Food and Beverage Market

For those in the U.S. food and beverage market, food franchises in the Philippines offer great business potential.

U.S. Department of Agriculture Expands Presence and Engagement in Burma

“Burma is opening to the rest of the world and offers significant market potential for U.S. agricultural exports,” Karsting said.


Oklahoma Fruit Spread Now Sold at German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. 

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.