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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture in the Southern U.S. to promote the export of high-value food and agricultural products.


SUSTA offers two core programs, Global Events and 50% CostShare.

Global Events 50% CostShare
Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. The Global Events page has all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer.

Export Helpline

Whether you are new to exporting or have years of experience, specific issues will arise where you could use some help from a trusted resource. Through SUSTA’s Export Helpline, you can ask an industry-recognized expert with over 15 years of experience questions related to the export process, from how to do market research to pricing your product for export (and everything in between). 

SUSTA’s complimentary Export Helpline is one more service designed to ease your export process. This service is available to all companies with an eligible MySUSTA account.

Recent News

SUSTA Launches a New Way to Connect All Year Long

In the fall of 2020, SUSTA and our member states began brainstorming a way for you, our Southern U.S. participants, to showcase your products online while unable to travel.

Big Picture: October 2022

Positive Feedback a Good Sign for Future of Exports - This is a good time to review what SUSTA’s Global Events program means to companies like yours.

Canada's Front of Package Nutrition Labels

Canada published final regulations on front-of-package nutrition labeling. The food industry has until January 1, 2026 to become compliant.


World of Chia Makes Gains in Taiwan

Are you guilty of sampling products while grocery shopping? Texas-based Space Enterprises, LLC used in-store promotions to increase sales of their World of Chia fruit spreads at key retailers in Taiwan.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.