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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SIAL Paris - 2 booths left!

Every two years, Paris becomes the meeting center for thousands in the food sector. SIAL Paris is one of the largest and most acclaimed food and beverage fairs in the world, bringing together buyers and sellers in the one and only City of Light.

Recent News

Texas Ag Commissioner Sid Miller Elected Head of Southern U.S. Trade Promotion Organization

Texas Commissioner of Agriculture Sid Miller was elected the president of SUSTA at the organization’s annual board of directors’ meeting this week.

Commissioner Andy Gipson Elected Vice President of Southern U.S. Trade Promotion Organization

Mississippi Commissioner of Agriculture and Commerce Andy Gipson was elected vice president of SUSTA at the organization’s annual board of directors’ meeting this week.

Canada Includes Ag Products in Response to U.S. Tariffs

Canada announced its intention to impose countermeasures against products from the United States, including agricultural exports.

Introducing American Cheeses to the Asian Marketplace

Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier.

How Did They Do It?

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.