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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SIAL China

Exhibit with SUSTA at SIAL China, China’s largest leading international exhibition for food and beverages! With approximately over 70,000 visitors, this event gives SUSTA region companies the opportunity to showcase their products at a cosmopolitan event and in a market with demographic indicators that offer great sales potential.

Recent News

Honey: A Sweet Topic with New Data this Spring

NASS collects and reports annual data for honey bee colonies; survey data was recently expanded for more robust reports.

Import Logistics in China – Beyond Infrastructure

Exporting agricultural products to China is a significant undertaking, yet the market’s many positive demand indicators are enticing.

Trump picks Perdue for agriculture secretary, ending historically long search

President-elect Trump will nominate for agriculture secretary former Georgia Gov. Sonny Perdue, a longtime rural agribusinessman.


Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.