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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Food & Hotel Vietnam

Vietnam’s economy grew impressively in 2017, in which the country’s real GDP grew an estimated 6.7%. Several factors have spurred a tremendous increase in Vietnam’s food imports over the last five years; these include steady population growth, strong economic growth, greater disposable income, and expansion in the retail, food service, and food processing sectors. Vietnam’s large population of around 93 million, half of which are under 30, is a key reason behind this strong surge in food and beverage products consumption. 

Recent News

Maryland Department of Agriculture to Host Foreign Markets Seminar

The Maryland Dept of Ag and SUSTA to host a seminar with experts from Canada, China, the EU and India on Nov. 27.

Louisiana Ag Commissioner Mike Strain Elected to SUSTA's Executive Board

Louisiana Dept of Agriculture and Forestry Commissioner Mike Strain, D.V.M., will serve as past president. 

U.S. Ag Exports Through First Half Of 2018 Show Impact of Tariffs

A look at bulk commodities versus consumer-oriented exports to China in the first half of 2018.

Introducing American Cheeses to the Asian Marketplace

Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.