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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.


Exhibit with SUSTA at FOODEX and be a part of the largest food and drink exhibition in Asia. This 4 day event brings together about 77,000 buyers in one of the best environments to conduct business. Japan is one of the best food and drink markets in the world; the total value of the market is around $584.45 billion USD (combining food retail and food service sectors). In 2014, the U.S exported $13.9 billion USD worth of agricultural and fish products to Japan.

Recent News

USDA Announces $26 Million Investment to Spur Agricultural Innovation

USDA is making an investment of $26.6 million, which will leverage an additional $32.5 million in matching investments from the grantees, more than doubling the federal investment.

Exchange Rate Favorable for U.S. Exports to Canada

The value of the U.S. dollar plays a role in export sales; the higher the dollar is valued against other currencies, the more expensive a landed U.S. product becomes.

Fresh Food: New Insights and System Refresher

Latest research & analysis of 2015 global sales of fresh products (fruits, veggies, eggs, meat, seafood, nuts…) from Euromonitor. 

Oklahoma Fruit Spread Now Sold at German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. 

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.