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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SIAL Canada

Exhibit with SUSTA at one of the most popular and emblematic trade shows in North America, SIAL Canada. This trade show attracts approximately 15,000 professionals from the food industry representing more than 60 countries. SIAL Canada is a perfect opportunity for SUSTA region companies wishing to gain exposure in Canada’s food and beverage market.

Recent News

Trump picks Perdue for agriculture secretary, ending historically long search

President-elect Trump will nominate for agriculture secretary former Georgia Gov. Sonny Perdue, a longtime rural agribusinessman.

Bird flu-plagued South Korea agrees to buy US eggs

South Korea is in the throes of a bird flu outbreak and for the first time has asked the United States to ship it shell eggs.


The Importance of Having an Export Plan

Exporting is a great way to build your business, but getting your product on the shelf of a foreign retailer has unique challenges of its own.


Oklahoma Fruit Spread Now Sold at German Retailers

Gina Hollingsworth does not speak German, nor does she have a background in the food industry. Yet two years after starting Southern Okie Gourmet Spreads in her kitchen, her fruit spreads were in two German stores, in addition to an ever expanding domestic footprint. 

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.