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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA offers two core programs, Global Events and 50% CostShare.

Global Events 50% CostShare
Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. Go to Events to see all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer. All eligible expenses are listed here.

Food Hotel Asia 2021

The 2018 edition of Food Hotel Asia boasted over 81,000 attendees from over 120 countries, and over 3,400 exhibitors from 76 countries, and included 72 international group pavilions. Singapore is one of the world’s most accessible economies that is heavily dependent on international trade. Over the past 10 years, USA exports to Singapore have increased 120%!

March 2 - 5, 2021
Singapore


Recent News

From on-shelf to on-line: Promoting food and beverage during COVID-19

Here are Argyle’s tips to help food and beverage companies navigate the virtual business landscape.

SUSTA, A Collaborative Effort

The strength of SUSTA is that we are a group of committed people and focused entities that are bound together under the goal of supporting southern exporters.

Shellfish Equivalence Determined

FDA Achieves Key Milestone, Finalizes Framework That Will Resume Shellfish Trade with Europe for the First Time in 10 Years

China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

How Did They Do It?

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.