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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.


SUSTA offers two core programs, Global Events and 50% CostShare.

Global Events 50% CostShare
Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. Go to Events to see all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer. All eligible expenses are listed here.

Fancy Food Show 2021

Every year SUSTA sponsors a pavilion at the Fancy Food Show which allows new companies to showcase their products to buyers from across the world! This show provides SUSTA region companies a cost-effective opportunity to introduce their products to mix of national and foreign buyers without leaving the United States. The show is the perfect venue to establish meaningful business relationships while also allowing exhibitors to participate in educational activities including our SUSTA webinar on the basics of exporting.

September 27 - 29, 2021

New York, New York


Recent News

Big Picture: April 2021

The latest export data from the USDA and the Census Bureau offers welcome news.

2020 U.S. Agricultural Export Yearbook

The 2020 U.S. Agricultural Export Yearbook, which provides a statistical summary of U.S. agricultural commodity exports to the world.


Taste USA - Best in Beers

The Toronto-based importer credits its successful partnerships
in large part to programs offered by SUSTA, including in-person and, more recently, virtual trade missions.


World of Chia Makes Gains in Taiwan

Are you guilty of sampling products while grocery shopping? Texas-based Space Enterprises, LLC used in-store promotions to increase sales of their World of Chia fruit spreads at key retailers in Taiwan.


Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.