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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Scandinavia Outbound Trade Mission

Scandinavia is a region in Northern Europe that covers Denmark, Norway, Sweden, Finland and Iceland. With 25 million inhabitants, it is not the largest market in Europe. BUT...these countries rely heavily on imports and offer great export opportunities for the U.S.! This trade mission goes to Denmark and Sweden. 


Recent News

Scandinavia Webinar

Learn about the Scandinavian market and hear important updates on Brexit during this 35 minute recorded webinar.

USDA Awards Agricultural Trade Promotion Program Funding

U.S. Secretary of Agriculture Sonny Perdue announced that the USDA awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program.

Maryland Department of Agriculture to Host Foreign Markets Seminar

The Maryland Dept of Ag and SUSTA to host a seminar with experts from Canada, China, the EU and India on Nov. 27.



Long-term Strategy in Europe a Success for Louisiana Nursery

Louisiana-based Liriope Factory is the world's top producer of liriope. The General Manager said he could not have accomplished what he has without the help of SUSTA. "I couldn't develop the European market without SUSTA because it would be too expensive. The SUSTA organization also gives your company more credibility with potential customers."

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.


Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.