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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SIAL Paris - 2 booths left!

Every two years, Paris becomes the meeting center for thousands in the food sector. SIAL Paris is one of the largest and most acclaimed food and beverage fairs in the world, bringing together buyers and sellers in the one and only City of Light.

Recent News

Canada Includes Ag Products in Response to U.S. Tariffs

Canada announced its intention to impose countermeasures against products from the United States, including agricultural exports.

USDA and USTR Finalize Access for U.S. Pork Exports to Argentina

The government of Argentina has finalized technical requirements that will allow U.S. pork to be imported into Argentina.

SUSTA Congratulates Board President Cindy Hyde-Smith on Senate Appointment

SUSTA would like to congratulate the President of their Board of Directors, Cindy Hyde-Smith, on her appointment to the U.S. Senate.

Introducing American Cheeses to the Asian Marketplace

Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.