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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 15 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

Foreign Market Briefings

Don't miss this opportunity to hear from SUSTA's foreign consultants in Canada, China, Europe and India on U.S. food and agriculture exports to their respective foreign markets.


Recent News

Farm Exports Surge in FY 2017

Ag exports from the U.S. are expected to be the third highest on record.

USDA Trade Mission to Expand Export Opportunities for U.S. Agriculture in Brazil

USDA trade mission to Brazil with leaders from U.S. agribusinesses and trade organizations will explore opportunities to expand agricultural exports and business in that market.

Japan Expands Market Access for U.S. Chipping Potatoes

Beginning with the 2018 season, Idaho will again be among the U.S. states eligible to ship chipping potatoes to Japan.

Florida Mint and Lip Balm Company Now in Italy

In 2016, Brian Schroeder, Director at Kizable, LLC, traveled to Shanghai to exhibit at SIAL China. At the trade show, he met a prospective Italian client. A year later and Kizable is exporting to Italy for the first time.

How Did He Do It?

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.