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The Southern United States Trade Association

is a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers. Since 1973, SUSTA has worked with the Departments of Agriculture of the 14 southern states and Puerto Rico to promote the export of high-value food and agricultural products.

SUSTA offers two core programs, Global Events and 50% CostShare.

Global Events 50% CostShare
Through Global Events, you can register to participate in our trade missions and exhibit in our pavilions at trade shows. Go to Events to see all upcoming events. Through 50% CostShare, you can apply for 50% reimbursement of eligible international marketing expenses, such as advertising in a foreign country or sampling your products in a foreign retailer. All eligible expenses are listed here.

Insights on Canadian Digital Marketing Opportunities

Do you want to develop a digital marketing and export strategy for Canada? SUSTA's consultant in Canada, Argyle, will provide insights into the opportunities available in Canada through digital marketing. The impact of COVID on the Canadian digital landscape (rise of digital shopping, mobile, etc.), current state of the social media platforms in Canada and the best practices around website content and working with influencers will be discussed during the webinar.

March 4, 2021

Free Webinar

Recent News

Prenez goû aux États

U.S. Produce Guide for the Canadian Market created by FAS.

Big Picture: February 2021

Obviously 2021 is starting off different than any other program year we’ve had, but never has there been such opportunity to set your sights on success.

Spotlight on Morocco: Building Markets on the African Continent

FAS/Customer Engagement is initiating a series of virtual dialogues focusing on a single overseas post. The first Spotlight event will focus on Morocco.

China is A-Buzz for Texas Cocktails

SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China. They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget.

Who We Are

We are proud to help food and agriculture companies meet the rising global demand for high-quality U.S. food and ag products. SUSTA delivers programs and services that allow Southern U.S. agribusinesses to Learn, Connect and Compete. Our programs bring results to companies at every stage of the export cycle. See how you can cultivate international markets.

Our Video

For over 30 years we have helped export thousands of products around the world. We take the complication out of exporting while connecting you to international buyers. With three unique programs you will find the perfect fit. Have questions about how to start? Watch our video to learn how SUSTA can help your agricultural business Succeed, Grow and Thrive.