Promoting American Grocery Staples in Mexico
In March 2018, representatives from BERA International traveled to Guadalajara, Mexico to exhibit in SUSTA's pavilion at Expo Antad & Alimentaria. The Houston, Texas-based company promoted around 50 different grocery staples, from popcorn to protein bars, at the show. They met 15 buyers, 7 of which they consider to be quality leads. At the event, they made sales of $2,000,000, and they anticipate another $5,000,000 in sales to develop after the show. “The staff from SUSTA during the event was great. They are always willing to promote all the companies that present their products, they bring contacts to the stand, help with badges, and set up,” said a company representative.