China is A-Buzz for Texas Cocktails
SUSTA first met the owners of BuzzBallz, a small business based in Carrollton, Texas, at SIAL China in 2018. The company, which makes ready-to-drink cocktails, has an aggressive international marketing strategy and joined SUSTA immediately after that trade show. Since then, they have exhibited in SUSTA pavilions at trade shows in Mexico, Hong Kong, India and China.They are also active participants in the 50% CostShare program, which allows them to double their international marketing budget. Not surprisingly, this family-owned and operated business has seen export sales grow by over 100% since utilizing SUSTA’s Market Access Programs. "SUSTA's Global Events program and CostShare program make international trade shows easy to manage and execute. The assistance provided with lead generation and education on exporting has been a fantastic resource for BuzzBallz,” said a company representative.