World of Chia Makes Gains in Taiwan
Are you guilty of sampling products while grocery shopping? Many shoppers leave the store half full and with several items that were not on their list. In 2020, Texas-based Space Enterprises, LLC used in-store promotions to increase sales of their World of Chia fruit spreads at key retailers in Taiwan. With their distributor, they developed a marketing campaign to drive product awareness, teach consumers multiple ways to use the product and engage consumers in the quality of the product. Using SUSTA’s CostShare program, Space Enterprises was able to receive 50% reimbursement of expenses tied to this campaign. The result? An increase its sales in Taiwan of more than 30% year over year.