Introducing American Cheeses to the Asian Marketplace
In May 2018, representatives from The American Cheese Company traveled to Seoul, South Korea to promote ‘The American Originals cheese range’, an exclusive collection of uniquely American farmstead cheeses, in the Southern United States Trade Association pavilion at Seoul Food & Hotel. The pavilion was sponsored by SUSTA’s Market Access Program Generic. The artisanal range of cheeses they exhibited showcases the zeitgeist of the cheese movement in the United States, where original creations crafted by world-class American cheesemakers are being enthusiastically celebrated. The Virginia company introduced 6 cheeses to 30 buyers, 6 of which they consider to be quality leads. They anticipate sales of about $25,000 following the show. This success is due to the Foreign Agricultural Service’s Market Access Program. Because Asian markets now dominate the purchases of high-end wines, caviar, and other premium specialty food items, The American Cheese Company feels that importing fine cheeses is the next logical step, and they plan on being a supplier. "SUSTA and their local partners, KBS, were such a great help facilitating meetings with companies in Korea that would be great partners for my company. They helped with the booth, all the setup, and breakdown. The team from SUSTA/KBS is world class. I couldn't have imagined the show would be as successful without their help"