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New Orleans-based Cajun Fire Brewing understands the importance of storytelling when exporting. They participated with SUSTA in the ATO Showcase in Japan in the fall of 2024, and made the New Orleans connection a big part of their story. “Japan has a culture that enjoys craft beer, has an affinity for jazz as well as an authentic story. The fact that we are based in the birthplace of jazz is a compelling part of our story when meeting with importers in Japan,” said Jon Renthrope, Founder and CEO.
Cajun Fire Brewing returned to Japan in March of 2025 to exhibit in SUSTA’s Taste of the States pavilion at the 50th Anniversary FoodEx Japan trade show in Tokyo, where they continued to build relationships and tell their story. “It was an honor to represent American craft beer interest amongst the largest food and beverage expo in Asia. We even brought a suitcase of Mardi Gras beads to share at the trade show. We were pleased that our efforts and connection to New Orleans hospitality resonated well with the exposure of our family owned brand with Japanese buyers at the trade show,” he said.
They are finalizing a deal with the U.S. military to have their award winning honey ale on bases in Japan. Cajun Fire is also working with a Japanese regional grocer who is interested in carrying their selection of beers. Renthrope feels confident that the Cajun Fire brand will be on shelves in Japan soon. SUSTA’s programs are supported by the USDA’s Foreign Agricultural Service.
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