South Africa Outbound Trade Mission

South Africa is a middle-income emerging market with an estimated population of 60 million (64 percent live in urban areas). The country’s GDP was $302 billion in 2020. The country is an attractive business destination due to its growing market and a well-developed infrastructure. Although the commercial agricultural sector in South Africa is highly diversified and is self-sufficient in most primary foods (with the exceptions of wheat, rice, chicken, and oilseeds), the country continues to offer opportunities for imports from the United States. South Africa consumers' willingness to try new products and a growing demand for imported products due to changes in health-conscious eating and drinking habits has created opportunities for U.S. agricultural exports in niche food and beverage categories.

SUSTA is proposing a new Outbound Trade Mission to Johannesburg and Cape Town, South Africa in 2023. This outbound trade mission will bring SUSTA companies to the market for market tour, a market briefing, and facilitate one-on-one meetings between key South African buyers and participating companies, allowing for more in-depth conversations and relationship building.

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before December 10, 2022)

Fee Includes:

Registration Deadline: February 10, 2023 (No refunds for cancellation after this date)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.