In 2016, Italy was the 20th largest market for U.S. exports, which totaled approximately $16.8 billion, and the 6th largest export market in the EU, following Germany, the UK, Netherlands, Belgium and France. American-style fast food chains, buffets, and salad bars are gaining popularity in the Italian market. This move towards more convenient dining has led Italian importers to seek out U.S. food products suitable to self-service eateries. Many bars, restaurants and food service companies also are seeking foods that microwave easily. Italians are consuming increasing quantities of breakfast cereals, organic and snack foods. The Italian youth market is especially interested in lifestyle foods such as American microbrew beers and salted snacks.
Products present in the market with good sales potential and growing are beer and wine, chocolate, fresh fruits and snack foods. Products not present in significant quantities but with good sales potential are functional and health food ‘free-from’ products (lactose-free, gluten-free), organic products, specialty foods and sauces.
Registration Deadline: February 6, 2019 (No refunds for cancellation after this date)
50% CostShare: Apply now for 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!
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