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Mexico is one of the largest and most consistent markets for U.S. agricultural products. With the geographical advantage of a long land border and a new Foreign Trade Agreement that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters. As with most markets, Mexico’s sales channels changed drastically during COVID-19; e-commerce grew from 4% to 20%.
Register for this webinar to learn more about exporting U.S. agricultural products to our southern neighbor. The following topics will be discussed:
General Mexico overview
Current COVID situation
The rise of e-commerce in 2020
Digital marketing channel
Featured Speaker: Marco Albarran has developed go-to-market strategies for the food and beverage sector in 9 Latin American countries since 2002. Imalinx services include market intelligence, marketing strategy, trade servicing, trade missions, trade and consumer promotional programs and communications. Marco assists SUSTA in Mexico providing relevant information for exporters, contact with potential importers and retailers and coordinating all SUSTA’s activities in this market.