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SIAL China 2020

May 13 - 15, 2020
Wednesday-Friday
Shanghai, China
Trade Show - International

China has become the largest export destination of U.S. agriculture and food products with a value of USD 24.11 billion. The Chinese consumer market is also in the midst of a transformation that offers tremendous new opportunities. Among the $13 billion of U.S. agricultural and related products shipped to China, roughly $1.8 billion were from southern U.S., according to USDA statistics. Even under the harsh trading environment, many consumer-oriented products such as beef, eggs, chocolate, tree nut, prepared food and non-alcohol beverages increased in 2018. In addition to traditionally popular items like snacks, dried fruits, confectionery etc., the ever-improving and expanding cold chain logistics network in China is also helping specialty product like the fresh produce, chilled and frozen items find potential on the market, marching into the far and inland regions beyond the affluent coastal cities.

SIAL China is growing to be the most prestigious trade show in China for international food and beverage suppliers. The 2018 edition attracted 110,635 professional visitors from all over the country and surrounding regions. In 2019, the registered number of exhibitors has exceeded 4,300, a year-on-year growth of 26%.

Participation Fee:

  • Corner Booth: $5,359; Early Bird Special: $5,159 (if you register and pay before December 13, 2019)
  • In-line Booth: $5,111; Early Bird Special: $4,911 (if you register and pay before December 13, 2019)

Fee Includes:

  • 9m² booth and standard furniture package
  • Market Briefing & Tour
  • Prearranged one-on-one meetings with Chinese buyers
  • Interpreter for your booth (please request in advance if needed)
  • Sample shipping of up to 100 lbs. gross weight (which includes the weight of all packing materials) from a US consolidation point to the show using SUSTA’s designated freight forwarder*

*Fresh/frozen/chilled products may be subject to separate allowances

Registration Deadline: March 5, 2020 (No refunds for cancellation after February 13, 2020)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items and more!110,635 professional visitors from all over the country and surrounding regions. In 2019, the registered number of exhibitors has exceeded 4,300, a year-on-year growth of 26%.

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.

Industry Focus
Food Service Products, Produce, Retail Products
Product Description

Suitable products include, but are not limited to: Organic/Health Foods, Grocery & Canned Foods, Ethnic Foods, Value-added Food, Sauces, Condiments & Seasonings, Dairy Products, Juices & Other Beverages, Nuts

Event Activities and Prices Pricing Additional Information
SIAL China 2020    
Corner Booth $5,359.00  
In-Line Booth $5,111.00  
Event Activities and Prices
SIAL China 2020
Event Title Pricing Additional Information
Corner Booth $5,359.00
In-Line Booth $5,111.00
There are no affiliated events.
There are no market related events.
May 14 - 16, 2019 SIAL China 2019 Shanghai, China REGISTRATION PASSED
May 16 - 18, 2018 SIAL China 2018 Shanghai, China REGISTRATION PASSED
May 17 - 19, 2017 SIAL China 2017 Shanghai REGISTRATION PASSED