Hong Kong Outbound Trade Mission

As part of the Guangdong-Hong Kong-Macao Greater Bay Area, also known as the Greater Bay Area, Hong Kong is one of the most vibrant and dynamic markets in Asia. Due to its limited arable land and resources for food production, Hong Kong relies nearly completely on imports to fulfill its local food supply, making it a key importer of food and agricultural products in the world. Bordering Guangdong province, Hong Kong makes a strong case for U.S. exporters who may also have one eye on the mainland China market.

Companies will have the opportunity to meet directly with key buyers in Hong Kong according to their product portfolio and develop relationships, which is important in achieving export sales. The itinerary for the mission will include a market briefing from ATO Hong Kong as well as a market tour to observe the local retail sector.

*Please note that this mission is in conjunction with the China Outbound Trade Mission

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before April 13, 2026)

Fee Includes:

• Pre-arranged one-on-one meetings
• Market briefing & retail tours
• Interpreter services as needed
• In-country transportation to meeting locations
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*
• Reimbursement of lodging within the Federal per diem rate for one company representative with submittal of required supporting documentation**

Registration Deadline: July 13, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!