Fruit Attraction

Europe is a large, mature market, with stable demand for most fresh fruit and vegetables. The demand for year-round availability and a wide choice of produce keeps Europe dependent on external suppliers. Europe has a large population, accounting for 43% of the total global trade value of fresh fruit and vegetables. Europe includes five of the ten largest importing countries in the world. The European fresh produce consumption market is expected to grow steadily over the next few years, driven by increasing demand for healthier food options and the growing popularity of sustainably produced fruits and vegetables.

In Spain, the demand for fresh produce is consistently high, reflecting the country's culinary tradition and the Mediterranean diet’s emphasis on fruits and vegetables. Spaniards prioritize fresh ingredients in their cooking, leading to a robust market for various types of produce. There is a growing trend towards sustainable and environmentally friendly agricultural products. The market presents opportunities for international suppliers to meet the country’s demand for high-quality fruits and vegetables.

Exhibiting at Fruit Attraction is a unique opportunity to connect with a specialized public and discover the latest trends and novelties in the fruit and vegetable sector. It generates new opportunities for expansion and internationalization while enhancing brand presence. The show's previous edition attracted more than 103,000 visitors from 145 countries.

Fruit Attraction not only attracts professionals from the large Spanish market but also welcomes visitors from other countries within Europe and beyond.

Participation Fee: $1,175.00

Fee Includes:

• 9m² booth and standard furniture package
• Up to $500 reimbursement for shipping product samples with proper documentation

Registration Deadline: June 7, 2024 (No refunds for cancellation after June 7, 2024)

Industry Focus: Fruit and Vegetable
Product Description: (Suitable products for this event): Organic Fresh Fruit and Vegetables

50% CostShare: Apply now for 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.