Outbound Trade Mission to Morocco

Morocco presents a promising gateway into the broader North African and West African regions. With a population of over 37 million, increasing urbanization, and a growing middle class, the country is witnessing rising demand for high-quality, value-added food and agricultural products.

Morocco relies significantly on imported food ingredients and agricultural commodities to support its food processing, hospitality, and retail sectors. U.S. products enjoy a strong reputation for safety, quality, and reliability&mdashfactors that continue to resonate with Moroccan consumers and trade stakeholders. Additionally, the U.S.–Morocco Free Trade Agreement (FTA), in place since 2006, eliminates tariffs on many agricultural goods, offering a competitive edge to American exporters.

This Outbound Trade Mission offers a unique opportunity for U.S. exporters to visit Morocco and gain firsthand insights into the market while engaging with key stakeholders in the retail, distribution, and foodservice industries.

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before June 12, 2026)

Fee Includes:

• Pre-arranged one-on-one meetings
• Market briefing and retail tours
• In-country transportation to meeting locations
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*
• Reimbursement of lodging within the Federal per diem rate for one company representative with the submittal of required supporting documentation**

*Fresh/frozen/chilled products may be subject to separate allowances
**Participants must participate in all mission activities to be eligible for lodging reimbursement

Registration Deadline: August 12, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.
Industry Focus: Food ingredients, Agricultural commodities, Consumer-ready packaged goods, Feed ingredients and additives, Organic and health food products, Foodservice and HORECA supply chains
Product Description: Dried Fruits and Nuts, Dairy ingredients (milk powder, cheese blends, whey protein), Fats and oils (soybean oil, corn oil), Animal feed and premixes, Sweeteners (corn syrup, fructose, stevia blends), Snack foods, cereals, and ready-to-eat products, Functional ingredients (plant-based proteins, vitamins, fortifiers)
50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!