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7-8-2026
Growing an international market takes more than finding buyers - it requires knowledge, preparation and access to the right resources. SUSTA provides a variety of free tools and services to help companies navigate the export process, from understanding regulations to connecting with potential buyers and gaining valuable market insights. These services are available to all companies with an eligible MySUSTA account.
Find New Opportunities Through Trade Leads
Throughout the year, SUSTA receives vetted trade leads from overseas offices of the USDA Foreign Agricultural Service (FAS) and other trusted sources. When the Harmonized System (HS) Code associated with a trade lead matches an HS Code listed in your MySUSTA account, you will receive an email notification with the opportunity.
These leads represent real buyers looking for real products. Companies are encouraged to carefully review each opportunity and reach out directly to the buyer. If you need assistance with follow-up, SUSTA’s team is available to help.
Build Your Export Knowledge Through Webinars
SUSTA offers free webinars throughout the year covering topics designed to help companies successfully enter and expand in international markets. Upcoming sessions include export regulations, market opportunities, SUSTA programs and events and industry-specific topics such as exporting U.S. seafoodto Canada.
Webinars provide practical information from experts while also giving participants the opportunity to engage with SUSTA staff and other experts through live Q&A sessions.
Get Answers Through the Export Helpline
Exporting often comes with company-specific questions. Through SUSTA’s complimentary Export Helpline, participants can connect with an export specialist who has more than 15 years of experience in agribusiness exporting. Companies can ask questions related to import regulations, shipping and other export-related topics.
The Export Helpline provides timely, thorough responses designed not only to answer questions but also to help companies better understand the export process.
Receive Personalized Market Insight Through In-Market Consultations
SUSTA’s network of in-market consultants provides free, one-on-one virtual consultations with experts located across Africa, Canada, Central America, the Caribbean, China, Hong Kong, Europe, India, Mexico, South America, the Middle East and Southeast Asia.
These 30-minute meetings allow companies to ask questions specific to their products and goals, including market trends, labeling requirements, distribution channels, and product potential in a specific region.
Whether you are new to exporting or expanding into new markets, SUSTA’s free resources provide the connections and support needed to move your export goals forward.
