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SUSTA Increasing Support Overseas

1-14-2026

New Consultants to Start in 2026

After going through a competitive RFP process, SUSTA identified consultants to support our strategies in the Middle East, Japan and Southeast Asia. The new consultants will help manage SUSTA events targeting these regions as well as providing trade servicing. In a nut shell, you now have someone in-country that can answer your specific questions and help guide your export efforts.

Japan

Aviareps Japan, based in Tokyo, has over 20 years of experience representing foreign organizations in Japan and more than 10 years specializing in U.S. agricultural and food product promotion. Aviareps Japan is widely recognized for its deep market knowledge, long-standing relationships with Japanese trade and government stakeholders, and strong familiarity with USDA programs. They will support SUSTA’s initiatives in the market, such as FoodEx Japan, Prowine Tokyo and an inbound trade mission to Texas and Summer Fancy Food.

Middle East

Focus M World Marketing Management Company, which is based in Dubai, is renowned for its expertise in B2B matchmaking, trade show participation&mdashparticularly at Gulfood&mdashand organizing successful outbound trade missions. The team has extensive experience working with USDA cooperators, and has nearly 20 years of experience in trade. They will support SUSTA at Gulfood and the Produce Outbound Trade Mission to the UAE. They are resources for trade with all of the Gulf Cooperation Council countries – United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Southeast Asia

Ecreati’s mission is to improve the quality of lifestyle of the people of Southeast Asia by creating food awareness and introducing healthy, nutritious, and functional superfoods. The founder has over 20 years experience in food and produce distribution, marketing, sales and communication in the agri-food sector. Headquartered in Ho Chi Minh City, Ecreati will provide support for SUSTA companies in Vietnam, Malaysia, Thailand and the Philippines. They will work with SUSTA to support our strategies at the following events: Food & Hotel Vietnam, Manila Food & Beverages Expo, Food & Drink Malaysia and Food & Hotel Thailand.

You will soon be able to register for consultations with all three new in-country consultants. Keep an eye out for an email announcing those opportunities.