Seoul Food & Hotel

As the sixth largest country export market for the United States, Korea provides a promising market for U.S. agricultural products. In 2024, total U.S. agricultural exports to Korea were valued at approximately $8.52 billion.Domestic production meets only 46 percent of food demand, and the United States supplies a quarter of Korea's agricultural imports ranking number one for imported agricultural & food products. U.S. products are well-regarded and viewed as safe. In South Korea, the consumer income level continues to increase and there is a strong demand for value, quality, and diversity.

Seoul Food & Hotel is the most inclusive and important food trade in South Korea. As Korea's largest international food and hospitality trade show, Seoul Food & Hotel is seen as an effective trading platform for the industry. Seoul Food & Hotel delivers a vital business hub for high quality Korean buyers and industry experts to source premium goods and view worldwide industry trends across various sectors.

Participation Fee:

• Corner Booth: $2,115; Early Bird Special: $1,915(if you register and pay before January 9, 2026)
• In-line Booth: $1,945; Early Bird Special: $1,745 (if you register and pay before January 9, 2026)

Fee Includes:

• 9 sq. meter booth and standard furniture package
• Pre-arranged one-on-one meetings with buyers
• Interpreter services (please request in advance if needed)
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*
  *Participants must participate in all mission activities to be eligible
  *Fresh/frozen/chilled products may be subject to separate allowances
  

Registration Deadline: March 9, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!