Food and Drinks Malaysia

Approximately four percent of Malaysia's $25 billion USD in total imports of agricultural and related products came from the US in 2024. The food and beverage industry in Malaysia is well-established and supplied with both domestic and foreign goods.Malaysia is a highly promising market for U.S. food and beverage exports, including halal products, in a few food manufacturing, food service, and retail sectors due to its expanding middle class consumer base.

Food & Drinks Malaysia by SIAL is poised to be the leading food and beverage exhibition in Malaysia and around the region, providing a focused platform for the industry towards market entry to the gateway of Asia's food Capital - Malaysia. This new launch by SIAL explores opportunities in 6 major exhibiting sectors: Snacks & Confectioneries, Food & Beverage, Halal Food, Spices and Condiments, Packaging & Processing, as well as Alternative Proteins. The trade platform offers a unique experience for exporters, importers and manufacturers to establish new business in the region.

Participation Fee:

• Corner Booth: $1,375; Early Bird Special: $1,175 (if you register and pay before February 21, 2026)
• In-line Booth: $1,175; Early Bird Special: $975 (if you register and pay before February 21, 2026)

Fee Includes:

• 9 sq m booth and standard furniture package
• Interpreter services (please request in advance)
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*

        *Fresh/frozen/chilled products may be subject to separate allowances

Registration Deadline: April 21, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!