China Outbound Trade Mission

Beijing, as the capital of China, is one of the most important markets for imported food and drinks, with an established base of importers located in the city. Shenyang is one of China’s most populous cities and serves as a major industrial hub for the country. China remains one of the top markets for U.S. agricultural product exports, and these cities are key to accessing more of the market.

The Outbound Mission is one of the most important activities for SUSTA companies to travel abroad, meet in person with key local buyers for business matchmaking, visit local retail stores and facilities to analyze the competition, and receive the latest market updates, trends and policy changes in China from the USDA ATO offices.

*Please note that this mission is in conjunction with the Hong Kong Outbound Trade Mission

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before April 13, 2026)

Fee Includes:

• Pre-arranged one-on-one meetings
• Marketing briefing & retail tours
• Interpreter services as needed
• In-country transportation to meeting locations
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*
• Reimbursement of lodging within the Federal per diem rate for one company representative with submittal of required supporting documentation**

Registration Deadline: July 13, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!