ProWein

ProWein is the world’s leading trade fair for wine and spirits and is the largest industry meeting for professionals from viticulture, production, trade, and gastronomy. It brings together pioneers, trendsetters and market leaders in wine, craft spirits, craft beer and cider. For over 30 years, ProWein has been the No. 1 business platform for the industry. Its success is built on a unique concept and an unbeatable wide range of products and services.

ProSpirits 2026 will take place in two dedicated halls showcasing the finest distilled spirits, attracting key decision-makers - from top buyers and retailers to the international bar scene. The halls, ProSpirits and ProSpirits Concept (formerly Same but Different), offer space for established brands and innovative craft producers. SUSTA will have a pavilion in the ProSpirits Concept, an ideal setting for companies focused on craft spirits, beer, cider and other craft beverages.

Participation Fee: $998; Early Bird Special: $798 (if you register and pay before October 15, 2025)

Fee Includes:

• 4 sq. meter space with personal desk (logo added) and bar stool
• Shared lounge and bar area
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*
  *Fresh/frozen/chilled products may be subject to separate allowances
  

Participants are required to exhibit on all show days

Registration Deadline: January 15, 2026(No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!