Distilled Spirits Outbound Trade Mission to the UK & the Netherlands

The demand for U.S. distilled spirits in Europe continues to grow. European consumers appreciate the quality and variety of American spirits such as whiskies, Bourbon, and vodka. These spirits are often seen as premium products and are enjoyed by both connoisseurs and casual drinkers. The rise of U.S. cocktail culture in Europe has further boosted interest in U.S. spirits, creating a steady demand across various European markets. This makes Europe an important export destination for U.S. distilleries.

In 2024, the Netherlands and the United Kingdom, respectively, were the number one and the number five export markets for U.S. distilled spirits. This trade mission is an opportunity for distilleries from the southern U.S. to learn about both markets, understand import regulations, make connections with buyers and distributors, and to introduce their products to both markets.

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before November 15, 2025)

Fee Includes:

• Pre-arranged one-on-one meetings with pre-qualified buyers and industry professionals
• Market briefings and retail tours
• In-country transportation to meeting locations
• Reimbursement of lodging (within the Federal per diem rate) for one company representative with submittal of required supporting documentation

Registration Deadline: February 15, 2026 (No refunds for cancellation after this date)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!