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West Africa is a market of over 400 million people and contains some of the world’s fastest growing economies. It is generally very welcoming to US products. During this webinar, we will be discussing the various markets within West Africa, helping US exporters understand the nuances of this diverse region of the African continent. We will also hear more about the Food & Beverage West Africa trade show, which is the leading trade event for this region.
Three key areas that will be covered:
Nigeria is a large market, with over 210 million people, but tied to a low income level.
Ghana is growing quickly and diversifying, acting as a hub for sales into other regional markets.
Cote d’Ivoire is growing quickly and is a center for distribution throughout French speaking Africa.
