ANUGA Colombia 2026

Colombia is the leading destination for U.S. agricultural exports in South America. In 2024, it ranked as the sixth largest global market for U.S. agricultural products, with exports reaching $4.5 billion &mdash a remarkable 21% increase from 2023. Since the U.S.-Colombia Trade Promotion Agreement (CTPA) came into force in 2012, U.S. agricultural exports to Colombia have grown by an impressive 309%.

Colombia is the third most populous country in Latin America, with 52 million consumers and a dynamic, rapidly evolving market:

• Urban and diversified:82% of Colombians live in urban areas, with five major cities driving demand for high-quality and innovative products.
• Growing middle class: Almost 40% of the population now belongs to the middle class, creating more opportunities for premium and value-added products

ANUGA Colombia in Bogotá is one of the most important food and beverage trade shows in Latin America. In 2024, it welcomed over 37,000 visitors and 598 exhibitors from 55 countries.

Join SUSTA at ANUGA Colombia 2026 and connect directly with key buyers and decision-makers in one of Latin America’s most promising markets!

Participation Fee:

• 12 sq m Corner booth: $1,285; Early Bird Special: $1,085 (if you register and pay by February 9, 2026)
• 9 sq m In-line booth: $1,085; Early Bird Special: $885 (if you register and pay by February 9, 2026)

Fee Includes:

• Booth space and standard furniture package
• Interpreter services (must be requested in advance)
• Reimbursement of up to $500 in sample shipping costs, with proper documentation

Registration Deadline: April 9, 2026(No refunds for cancellation after this date)

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!