How Sustainability is Shaping the Canadian Market

A closer look at policy and trends impacting the food sector

In Canada, like much of the world, there is growing corporate and consumer interest in sustainability. In this webinar, SUSTA’s consultant in Canada, Argyle PR, will shed light on this movement. They will also provide insight into the Canadian policy context and how to use your sustainability efforts to successfully market your brand.

Topics covered in this webinar:

• Overview of the environment, sustainability & climate change landscape
• Key Canadian sustainability related policies and policy trends
• Environmental social & governance trends
• Analysis of some key ag sectors
• Key differences between the U.S. and Canada
• Case studies

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Speakers:

Daniel Tisch, CEO, Argyle

Daniel is one of Canada’s leading advisors to business and government leaders on communications, public engagement and reputation management. A former senior advisor to two Canadian cabinet ministers, he has counseled a long list of Global 500/Fortune 500 companies.

Daniel is a Fellow of the Canadian Public Relations Society and was the 2011-2013 Chair of the Global Alliance for Public Relations and Communication Management, the confederation representing 160,000 communications professionals in 70 countries. He appears frequently in print and broadcast media, commenting on corporate reputation, crisis management, leadership and political communication.

Jessie Sitnick, Vice President, Corporate & Public Affairs, Argyle

Jessie is among the most experienced and effective clean economy communicators in the sector. She excels at communicating policy ideas and social change messages to diverse audiences. As Former head of strategic communications for WWF-Canada, Jessie lead the communications and organizational responses to diverse, complex, and - at times - controversial issues from pipelines, to green energy policies, to Arctic drilling. She developed the narratives for WWF’s partnerships with large corporations - Coca-Cola, Loblaw, and HP - and helped translate and articulate the role of market-based tools (such as voluntary standards e.g. FSC and MSC) in advancing conservation goals.

As the founding communications director for Canada’s Ecofiscal Commission, Jessie developed and launched the brand, its communication properties, and its overarching communications strategy. Jessie was also instrumental in the highly successful public launch of the Smart Prosperity initiative.