Tasting the Future: Key Trends Shaping Canada's Food & Drink Industry

From plant-based innovation to global flavours &mdash discover what’s driving consumer choices in Canada’s evolving food & beverage landscape. This webinar will offer strategic insights and supporting data covering food & beverage trends, based on consumer behavior, industry innovation, and market research.

Topics that will be covered:

• Emerging consumer preferences
• Sustainability and sourcing trends
• Shifting retail and e-commerce behaviors
• The rise of functional foods and beverages
• Plant-based products and alternative proteins
• Reduced alcohol and better-for-you beverages
• Ethnic fusions and global flavors
• Premiumization and indulgence
• Cost-conscious consumption

Speaker:

Lisa Covens, SVP, Leger

With over 20 years of marketing research experience, Lisa started at Leger, a Canadian market research and analytics company, in 2003 and is a highly respected professional. Lisa’s clients include government, PR agencies, and communications practitioners at several corporations, associations, and companies. She focuses her practice on public affairs and research and is well-versed in both quantitative and qualitative research methods. With over 300 studies completed each year, Lisa’s team regularly assesses reputation, advertisements, public opinion, attitudes, behavior, and key satisfaction metrics across various industries.