Mexico Overview: How Brands are Adapting to New Trends

Mexico is one of the fastest growing agricultural markets, representing great potential for U.S agricultural products. In 2019, Mexico was the second largest market for U.S. agriculture exports. If Mexico is not in your export strategy, maybe it should be!

During this webinar you will hear from Imalinx, SUSTA's consultants based in Cuernavaca, about current trends, how U.S. brands are navigating the "new normal", and what to expect as the country begins to open back up. 

Featured Presenter: Ines Masallach is Marketing Director and co-founder of Imalinx, a go-to-market firm for food and beverage in Latin America since 2003. At imalinx she is responsible for the development of the strategy for clients from the U.S. and New Zealand. Her professional background includes working as Marketing Manager for McDonald’s during the first years that the franchise entered the country and working with U.S. Commodity groups developing loyalty programs and trade marketing activities. She has been a member of the Mexico Country Council for the Produce Marketing Association since 2014 and from 2015 to 2018 she was a member of the Global Board of the Association. She holds a Bachelor’s Degree in Marketing and Certificates for Digital Marketing from Columbia University and Mastering Design Thinking by M.I.T.