South Africa Inbound Trade Mission to America’s Food & Beverage Show

With a population estimated at 59 million people, South Africa is one of the most advanced and diverse economies on the African continent. The country is an attractive business destination, due to its growing market and a well-developed infrastructure, catering to efficient distribution of both imported and locally produced agricultural products to major urban centers and the entire Southern African region. In 2019, South Africa’s imports of agricultural products were valued at US $6.4 billion. South African consumer trends are changing and creating opportunities to increase U.S. exports of convenience and ready-to-eat foods, as well as natural and organic products.

Southern U.S. consumer-oriented/value-added foods have the best prospects in the South African market. According to USDA export data, the top 10 consumer-oriented products exported from the United States to South Africa were: chicken cuts and edible offal, wheat, animal feed preparations (mixed feeds), corn (maize) seed other than sweet seed corn, almonds, food preparations, food/drink ingredients, grain sorghum, and turkey cuts.

*This event is also taking place in conjunction with the Colombia and Peru Inbound Trade Missions.

Participation Fee: $8.33

Fee Includes:

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.