Kenya Distilled Spirits Inbound Trade Mission to Tennessee & Kentucky

As a result of the Kenya’s economic growth and changing consumer preferences, there has been notable growth in the consumption of distilled spirits. The Kenyan spirits market is projected to grow by 6.36% during the five-year period between 2024 and 2029. This growth is driven by consumers with increased disposable income and growing demands for premium and craft beverages. Consumers are willing to pay a premium for spirits that offer unique flavors, craftsmanship, and brand reputation. Kenya’s vibrant nightlife culture, strong tourism industry, economic growth, and increased urbanization have all had a positive impact on the spirits market.

SUSTA will invite key Kenyan importers and distributors to visit distilleries in Tennessee and Kentucky. Registering for this event will allow companies to meet one-on-one with qualified buyers in either Tennessee or Kentucky to explore this growing market at a very low cost.

Participation Fee: $35.00

• One-on-one meetings and facility tours in Louisville, Kentucky – April 20, 2026

                                     or

• One-on-one meetings and facility tours in Nashville, Tennessee – April 22-23, 2026

Fee Includes:

• Pre-arranged matched one-on-one meetings with key buyers, importers, distributors, and/or brokers from Kenya

Registration Deadline: February 19, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.