SIAL China 2026

China is a leading producer of food and agricultural products in the world and one of the top markets forU.S. agricultural exports. Demand for U.S. agricultural and food products remains strong with the US exporting approximately $24 billion in agricultural products to China in 2024. Some of the top exports included tree nuts, wheat, soybeans, pork products, dairy products, and beef products.

SIAL China is a legacy show for SUSTA and has been a key platform to deliver business opportunities for SUSTA companies. As the leading trade exhibition for premium food and beverage in China, SIAL China regularly attracts over 100,000 trade visitors.

Participation Fee:

• Corner Booth: $3,380; Early Bird Special: $3,180 (if you register and pay before December 19, 2025)
• In-line Booth: $3,066; Early Bird Special: $2,866 (if you register and pay before December 19, 2025)

Fee Includes:

• 9 sq. meter booth and standard furniture package
• Market Briefing & Tour
• Prearranged one-on-one meetings with Chinese buyers
• Interpreter for your booth (please request in advance if needed)
• Shipping of up to 100 lbs. of product samples through SUSTA’s designated freight forwarder*

Registration Deadline: February 1, 2026 (No refunds for cancellation after this date)

Product Samples: All participants are required to provide samples of their products at the event; if there is a reason you cannot sample your products, you must contact SUSTA’s Global Events (events@susta.org) team upon registration.

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, international travel, promotional giveaway items, point of sale materials, freight and more!