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China Outbound Trade Mission

Aug 26 - 29, 2024
Monday-Thursday
Beijing & Guangzhou, China
Outbound Mission

Beijing, as the capital of China, is one of the most important markets for imported food and drinks, with an established base of importers located in the city. Guangzhou is a sprawling port city northwest of Hong Kong on the Pearl River, and serve as a major port and transportation hub, as well as one of China's three largest cities, and also one of four first-tier cities in the country. Both cities have consumers who have high purchasing power and familiarity with imported foods, making them prime markets for introducing food and drinks from the U.S.

The Outbound Mission is one of the most important activities for SUSTA companies to travel abroad, meet in person with key local buyers for business matchmaking, visit local retail stores and facilities to analyze the competition, and receive the latest market updates, trends and policy changes in China from the USDA ATO offices.

*Please note that this mission is in conjunction with the Hong Kong Outbound Trade Mission

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before May 2, 2024)

Fee Includes:

  • Prearranged one-on-one meetings
  • Market briefing & tour
  • Interpreter services as needed
  • In-country transportation to meeting locations
  • Reimbursement of airfare OR lodging within the Federal per diem rate for one company representative with submittal of required supporting documentation*
  • Shipping of up to 50 lbs. of product samples using SUSTA‚Äôs designated freight forwarder*
  • *Fresh/frozen/chilled shipments may be subject to separate allowances

    *Participants must participate in all mission activities to be eligible for airfare or lodging reimbursement

    Registration Deadline: July 2, 2024 (No refunds for cancellation after this date) 

    50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

    SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.

    Industry Focus
    Food Service Products, Produce, Retail Products
    Event Activities and Prices Pricing Additional Information
    China Outbound Trade Mission    
    China Outbound Trade Mission $600.00  
    Discount
    Early Bird Special $200.00
    Event Activities and Prices
    China Outbound Trade Mission
    Event Title Pricing Additional Information
    China Outbound Trade Mission $600.00
    Discount
    Early Bird Special $200.00
    Aug 29 - 31, 2024 Hong Kong Outbound Trade Mission Hong Kong REGISTER NOW
    There are no market related events.
    There are no past events.