China Outbound Trade Mission

Beijing, as the capital of China, is one of the most important markets for imported food and drinks, with an established base of importers located in the city. Guangzhou is a sprawling port city northwest of Hong Kong on the Pearl River, and serve as a major port and transportation hub, as well as one of China's three largest cities, and also one of four first-tier cities in the country. Both cities have consumers who have high purchasing power and familiarity with imported foods, making them prime markets for introducing food and drinks from the U.S.

The Outbound Mission is one of the most important activities for SUSTA companies to travel abroad, meet in person with key local buyers for business matchmaking, visit local retail stores and facilities to analyze the competition, and receive the latest market updates, trends and policy changes in China from the USDA ATO offices.

*Please note that this mission is in conjunction with the Hong Kong Outbound Trade Mission

Participation Fee: $600; Early Bird Special: $400 (if you register and pay before May 2, 2024)

Fee Includes:

*Fresh/frozen/chilled shipments may be subject to separate allowances

*Participants must participate in all mission activities to be eligible for airfare or lodging reimbursement

Registration Deadline: July 2, 2024 (No refunds for cancellation after this date) 

50% CostShare: Apply now for SUSTA's 50% CostShare to request 50% reimbursement of participation fee, travel costs for up to two company representatives (flight, hotel, meals and incidentals), promotional giveaway items, point of sale materials and more!

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.