Exploring El Salvador and Honduras: Market Trends and Opportunities

El Salvador and Honduras remain dynamic and strategically important destinations for U.S. food and beverage products. In El Salvador, U.S. consumer-oriented exports reached $377.7 million in FY2025 - a 9.8% increase over FY2024 - while in Honduras they totaled $577.8 million, up 14.7% from the previous year. Under CAFTA-DR, favorable trade conditions continue to expand market access and create opportunities across retail and foodservice channels, positioning both countries as attractive and steadily growing markets for U.S. suppliers.

Join us to gain the insights you need to turn Central American potential into your next export success. Experts from the USDA Foreign Agricultural Service (FAS) and SUSTA’s in-market representatives will provide an overview of current market conditions and share practical strategies to help you successfully enter and grow in El Salvador and Honduras. 

Key topics include:

• Country and Market Overview
• Top Performing Categories
• Market Access and Strategic Recommendations
• Outbound Trade Mission to El Salvador in August 2026

Speaker(s): 

• Marcela Rondon, Regional Agricultural Counselor
• Elvy Huezo, Marketing Specialist, FAS San Salvador 
• Jessie Inestroza, Marketing Specialist, FAS Tegucigalpa

Be part of the growth opportunity in Central America.