U.S. Secretary of Agriculture Sonny Perdue announced that the U.S. Department of Agriculture (USDA) awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program (ATP) to help U.S. farmers and ranchers identify and access new export markets. Read full press release here.
SUSTA applied for and was awarded ATP funding to mitigate the adverse effects or tariff and non-tariff barriers. This one time shot in the arm will flow over a three to five year period to give SUSTA additional resources to assist our Southern-region exporters. SUSTA will take this opportunity to create events and opportunities in new markets to help our companies diversify. We will be in touch as those events roll out, and they will be listed on our events page.
We will also be able to offer an expanded CostShare program. The ATP-funded cost-sharing program will very closely resemble SUSTA’s current CostShare program that is funded through the USDA Foreign Agricultural Service's Market Access Program (MAP). Moving forward, we will refer to the two programs as MAP CostShare and ATP CostShare.
The two major differences between the current MAP CostShare and the new ATP CostShare are:
One thing worth mentioning, ATP will run alongside MAP. It does not replace MAP. This is an opportunity to strengthen your marketing and promotional strategies, diversify, and continue to grow your business despite the challenges in the global market.
How to Apply: If you already applied for CostShare, you applied for MAP CostShare. Here are your options:
If you have not yet applied for CostShare, let Deneen Wiltz, CostShare Director, know during the application process which program you are applying under for each country.
If you have any questions, contact Bernadette Wiltz, Executive Director.