Europe Inbound Mission to North Carolina & Virginia

Europe is one of the more mature food retailing markets in the world. Modern grocery represents most of the grocery retailing across all markets in Western Europe, with supermarkets remaining the largest format for grocery shopping. Across markets in Europe, young adults increasingly demand healthy food options that are produced organically and sourced in an ethical way. The demand for free-from foods is also increasing. Retailers continue to invest in new store concepts and ranges to remain relevant in a changing world. Consumers changed the way they shopped for groceries during the lockdowns related to the COVID-19 pandemic in the first half of 2020, and their shopping behaviors have continued to evolve during the crisis.

Join SUSTA in this exciting opportunity to meet with European buyers in North Carolina and Virginia and explore opportunities in the European market!

Participation Fee: 

• $25.00 for one-on-one meetings in Raleigh, North Carolina (June 6)
• $25.00 for one-on-one meetings in Sterling, Winchester & Harrisonburg, Virginia (June 8)

Fee Includes:

• Pre-arranged matched one-on-one meetings with key buyers, importers, distributors, and/or brokers from Europe

Registration Deadline: April 30, 2022 (No refunds for cancellation after this date)

SUSTA receives funding from USDA, Foreign Agriculture Services to create opportunities for exporters in the global market. All Global Events are subject to change at any time based upon available program funds, market or other conditions.