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The Virtual Trade Show

Frequently Asked Questions
What is the Virtual Trade Show?
The Virtual Trade Show is part of the SUSTA website. An index page directs visitors to available company pages, or "booths". Each company page is solely devoted to that company's products and information.

Why participate in the Virtual Trade Show?
Participation in the tradeshow can develop a web presence for your company, or drive traffic to your existing website. This is an excellent low-cost form of internet advertising, reaching customers across the country and around the world.

Who can participate?
Any small to medium-sized southern U.S. company, which manufactures or exports high-value agricultural products of U.S. origin. Other organizations, associations, and companies are eligible for participation upon approval from SUSTA. Contact SUSTA's Webmaster for further details.

What is the cost?
For U.S. companies with high-value agricultural products, the cost is only $200. Current SUSTA MAP-Brand Promotion participants are eligible for a discounted rate of $100.

My company is a participant in the MAP Brand Promotion. Do I have to include the Virtual Tradeshow in my marketing plan?
No. The Virtual Trade Show is not eligible for reimbursement under the MAP-Brand Promotion. Therefore, SUSTA has offered its own discount to MAP-Brand participants.

What information can be put on a company page?
Any information about the company, the products, contact information, etc. SUSTA retains the right to edit or delete information deemed inappropriate.

How much information can be put on one page?
Up to 750 words of text, three images and your company logo. All text and artwork must be provided on disk, or if your company already has a website, we can obtain the images and text directly from the site.

How is the page updated?
Company pages will be updated by the SUSTA webmaster. Pages may be updated once annually at no charge. Frequent updates will be charged at $50 per hour.

How often do I have to pay in order to renew my Virtual Trade Show booth?
There are no renewal fees; your page will remain on the SUSTA site indefinitely, as long as space is available. The original fee guarantees that your booth will remain online for at least one calendar year. After one calendar year, if SUSTA has limited space available, you may be asked to pay a renewal fee or the page may be deleted at SUSTA's discretion

How do I join the Virtual Trade Show?
Send your completed application form, signed agreement, artwork and text on disk, and check for the proper amount to SUSTA. Construction on your page will not begin until payment has been made.

How long will it take to develop my company page?
Once work begins on your page, development should take one to two weeks or less. Before your page is linked to the Virtual Trade Show, you will have an opportunity to review it and request changes.

How will you let people know about my company page?
After your page is linked to the Virtual Trade Show, we will announce your "Virtual Booth" in our SUSTA Email Update and our INsight newsletter. In addition, SUSTA actively promotes the site during international trade shows.

How do I get an application?
Download the application as an MS Word document or as a PDF document.