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What do rice wallpaper, pain relief cream, pet bed shavings,
and soy-based paints have in common?
They represent a world of U.S. products and companies
that are now eligible for the Market Access Program Branded,
a cost-sharing, matching funds program.
Companies utilizing the program can double
their international marketing budget.
Three industries that have qualifying products are:
- Alternative Building Materials & Interior Furnishings
- Personal Care - Health & Beauty Products
- Bio Industries - Energy-Related Products
Click the button above to register your "DAP" company in our searchable Exporter's Directory and receive industry news and information about SUSTA's programs.
Alternative Building Materials/Interior Furnishings
Example Items:
Household - Paints & Wall Finishes, Wallpaper & Coverings, Insulation, Adhesives, Household Cleaners, and Candles
Other - Pet Bedding
Examples of Qualifying Inputs:
Wheat Straw, Bamboo, Linseed, Natural Resins, Cotton, Corn, Rice, Wood Shavings & Powder, Fly Ash, Casein Milk Solids, Adobe, Cobb, and Beeswax and Vegetable Wax
Personal Care - Health & Beauty
Example Items:
Hair Care Products, Toothpaste, Body Oils & Creams, Essential Oils For Aromatherapy, Baby Wash, Perfumes, Face Washes, Astringents, Sun Care, and Facial Scrubs
Examples of Qualifying Inputs:
Natural Oils & Extracts - Vegetable, Citrus, Almond, Macadamia Nut, Mint, Sesame Seed, Sunflower Seed, Sage, Avocado, Olive, Castor, Cedarwood, and Jasmine.
Plants/Herbs - Witch Hazel, St. John's Wort, Bloodroot, Horsetail, Eucalyptus, Yarrow, Carrot Seed, Calendula Flower Seeds, Willowbark, Comfrey, Horsemint, Flower Petals, Sandalwood, Cedarwood, Slippery Elm Bark, Parsley, and Rosemary
Grains - Oatmeal, Rice Bran, and Corn Starch
Animal Products - Goat Milk, Cow Milk, and Emu Oil
Berries - Juniper Berries, Blackberries, and Cranberries
Other - Beeswax, Honey, Cocoa Butter, Lanolin, Aloe Vera, Soybean Oil/Wax, Apple Cider Vinegar, Sea Salt, Sugar, Prickly Pear Cactus, Pecan Shell, Grapefruit Seed, and Carrot Seed & Oil
Bio Industries - Energy-Related Products
Example Items:
Ethanol, Bioethanol, Bioelectricity, Biodiesel, E-Diesel
Examples of Qualifying Inputs:
Wood Products, Agricultural Crop & Forestry Residues, Dried Vegetation & Grasses, Aquatic Plants, Animal Fats & Wastes, Soybean Oil, Rapeseed (Canola) Oil
Eligibility
As with the other items covered under the MAP Branded program, Diversified Agricultural Products must:
- Be at least 50% U.S. agricultural origin by weight (excluding water & packaging)
- Have a brand name
- Be promoted as "Product of the U.S.A.", "Grown in the U.S.A.", "Product of Louisiana", etc.
They must also meet the additional requirement:
- Be non-durable in nature with a typical 3-year replacement cycle
What products are NOT eligible?
- Products of less than 50% U.S. origin
- Products not labeled as "Product of the USA"
- Products covered by another FAS cooperator project, export incentive program, or state export program
- Products not listed by a company in their Branded application
- A branded product lacking Brand Owner's Permission for the target market
- A branded product covered in a particular country by another MAP Branded company
- Products that fall under the domain of the Department of Commerce (i.e. shoes, machinery, textile, etc.)
Activities & Reimbursement
Company eligibility, the application procedure, reimbursable activities,
program dates, and reimbursement procedures are the same as those
for the MAP Branded program covering food and other agricultural products.
See www.susta.org/services/map.html for complete details on SUSTA's
Branded program and information on how to receive up to 50% reimbursement.
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