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Generic Industry Promotion
For commodities or products of that are least 50% U.S. agricultural origin and are not represented by another promotion organization (i.e. Meat Export Federation), SUSTA organizes a variety of trade promotions at a reduced cost to participants.

SUSTA is assisted in this effort by the state departments of agriculture from the participants' states.

Common activities include:

  • Trade missions
  • Trade shows
  • In-store promotions
  • Market research
  • Trade seminars
  • Hotel and restaurant promotions
  • Marketing campaigns
  • Long-term Generic initiatives

To participate, companies should

  • Create a profile in SUSTA's database by clicking on the "Sign In" button and selecting the "I am a new user" option.
  • Identify activities of interest on the Events page.
  • Select an event
  • Register for the event by signing into our database
Sign In Here

GENERIC LINKS:

Register your company in our database to receive industry news and sign up for Generic events.

Click to Register
Upcoming Promotions
FAQs


SUCCESS: FOOD SERVICE PROMOTION
SUSTA chefs helped to promote southern cuisine in the East at a series of hotel promotions.

SUCCESS: PECANS IN DENMARK
With the help of in-store promotions and a chef competition, SUSTA brings southern pecans to stores around Denmark.

 
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