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Generic Industry Promotion
For commodities or products that are least 50% U.S. agricultural origin and are not represented by another promotion organization (i.e. Meat Export Federation), SUSTA organizes a variety of trade promotions at a reduced cost to participants.

SUSTA is assisted in this effort by the state departments of agriculture from the participants' states.

Common activities include:

  • Trade missions
  • Trade shows
  • In-store promotions
  • Market research
  • Trade seminars
  • Hotel and restaurant promotions
  • Marketing campaigns
  • Long-term Generic initiatives

To participate, companies should:

  • Create a profile on SUSTA's website by clicking on the "Sign In" button and selecting the "New to SUSTA?" option.
  • Identify activities of interest on the Events page.
  • Select an event
  • Register for the event by signing into our website
Sign In Here

Approval of applicants is in the discretion of SUSTA and in accordance with its construction of its purpose.

GENERIC LINKS:

Register your company on our website to receive industry news and sign up for Generic events.

Click to Register

2010 Generic Events Calendar is now available! See what's coming up the rest of this year.

Upcoming Promotions
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SUCCESS: IPM DUBAI
A Tennessee grower introduces new products and makes sales in the Middle East.

SUCCESS: FOOD AND HOTEL CHINA
A Texas company goes global for the first time with SUSTA.

 
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