MAP Branded 2011 Application Opens August 1 Beginning August 1, SUSTA will accept Market Access Program Branded applications for the upcoming year. MAP Branded offers up to 50% reimbursement for international marketing expenses, such as advertising, traveling and exhibiting at international trade shows, in-store promotions, changes to labels and packaging, and more. To tap into these incredible resources, visit www.susta.org/services/map _application.html. Interested in MAP Branded assistance for activities coming up later this year? Funding for the 2010 program year is still available! Download the Pre-Qualification Worksheet and email it to branded@susta.org to begin the application process.

2010 Asian Seafood Exposition: September 7-9, 2010
Be a part of the first seafood-specific trade show in Hong Kong! This show will be held at a prime location that draws 8,000 visitors. The participation fee of $900 includes five co-exhibitor badges, a nationally recognized chef to prepare your product, ice, overnight cold storage and more. Register by July 30, 2010 on the Events Page of our website or contact Paul Balthrop (balthrp@doacs.state.fl.us) or Mike Hutt (mhutt@vaseafood.org) for more information.

Vietnam Trade Mission: September 21-24, 2010
Since 2008 Vietnam has become a significant market for U.S. agricultural products, including candy, snack foods, condiments, fruit juice concentrates pork, dairy, bakery ingredients and pasta. SUSTA invites southern U.S. suppliers to travel to Vietnam and meet with key buyers during a trade mission to Hanoi. For $300, participants will receive airfare, pre-arranged one-on-one meetings, and up to 75 lbs of product shipment. Register by July 16, 2010 on the Events Page of our website or contact Lauren Cole (lauren.cole@agi.alabama.gov) or Beth Bedingfield (beth.bedingfield@agr.georgia.gov) for more information.

2010 Grocery Innovations Canada: October 25-26, 2010
Come tour Canada's top grocery retailers and see firsthand the demand for southern U.S. products. Fruits, nuts, vegetables, meats, high-value and processed foods are recommended for this show, which has an event participation fee of $500. Participants receive a 10 x 10 booth with SUSTA signage and reimbursement for sample shipment of up to 100 lbs. Register by August 31, 2010 on our Events Page or contact Barbara Charlet (barbara.charlet@oda.state.ok.us) or Cindy Martel (cmartel@ag.state.wv.us) for more information.

World Food Moscow: September 14-17, 2010
Just last year the World Food Moscow show included over 1,000 exhibitors from 55 countries. With a need for convenient, healthy and well-packaged new products driving the consumer trend, Russia is looking for seafood, fresh fruits, nuts, meat, beans, and canned foods. SUSTA still has one booth available in our pavilion at the show! Booth space includes basic furniture, directory listing and signage. Translators will also be provided. Register by July 30, 2010 on the Events page of our website or contact Corry de Wit (georgiausagcdewit@arcadis.be) or Theresa Brophy (brophyt@mda.state.md.us) for more information.