SUSTA is a non-profit trade association
aimed at increasing the export of high-value U.S. food and agricultural
SUSTA administers programs for the U.S.
Department of Agriculture and the USDA’s Foreign Agricultural
Program funding comes from FAS (the Foreign
Agricultural Service), private business and the member state Departments
The Market Access Program (MAP) Brand Promotion provides companies
with up to 50% reimbursement for international
marketing expenses; eligible marketing activities include trade show participation,
advertising, in-store demonstrations, consumer or retailer educational
seminars, product label compliance, etc.
Companies must apply for MAP Brand Promotion
each year. The program runs January 1 to December 31.
Companies are eligible for SUSTA’s
Brand Promotion if they: 1) have fewer than 500 employees (fewer
than 100 if the company is a wholesaler or an export broker), 2)
have at least $100,000 in sales, and 3) have products with at least
a 50% U.S. origin.
To participate in the MAP Brand Promotion, there is a $250 application
fee and a 6% administrative fee. [A company requesting the minimum
$2,500 must spend at total of $5,000. The company will be reimbursed
for $2,500 and owe SUSTA 6% of the requested $2,500, or $150.]
SUSTA offers additional low-cost
activities that are organized by the state Departments of Agriculture.
These activities, which fall under the International Marketing
Program (formerly Generic), focus on uniting U.S. companies
with foreign buyers through Trade Missions, Reverse Trade Missions
and one-on-one meetings.
Approval of applicants is in the discretion of SUSTA and in accordance with its construction of its purpose.
Other services offered by SUSTA include
market research, industry-wide promotions and exporting seminars.
For more information, call (504) 568-5986
or email email@example.com. SUSTA’s
website is www.susta.org.