A SUSTA Generic Program

Susan Rice Truffle Products, a small North Carolina company, is new to the export game. Although the company only started doing business in 2008, they have not hesitated to participate in international trade shows. The company boasts over 200 acres of land in North Carolina that will be used to cultivate truffles for the company's gourmet truffle oils, popcorn, and other fresh and frozen truffle products. Following some success at the 2009 Winter Fancy Food show, Susan Rice decided to participate in a Southern United States Trade Association (SUSTA) Generic promotion at the 2009 Wine and Gourmet Show in Japan. As a result of making contacts during the show, the company has shipped 2,000 bags of gourmet truffle-flavored popcorn to over 100 stores in Japan, and trial orders of their truffle basil oil to a major airline. With other retailers showing interest in the products, Susan Rice Truffle Products expects to ship a full container to Japan in upcoming months.

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