A SUSTA Generic Program

Peacock Tree Farms, a Port St. Lucie, Florida company, is excited about their new export initiatives. They began to participate in export promotions through the Southern United States Trade Association's (SUSTA) MAP Generic events, which assist small to medium companies with everything from the logistics of show entry and participation to booth set-up and translation services. With the help of SUSTA, Peacock Tree Farms participated in the IPM trade show in Germany and an accompanying trade mission, as well as the IPM Dubai trade show in 2009. The company was also able to use matching funds from the Market Access Program Branded to offset the costs of travel to these overseas shows. "As a direct result of these two shows, we have already generated more than $18 million in pipeline growth for export sales of our products," said company Principal Bruce Cutler, who emphasized that at a time when the company's U.S. sales are suffering, these export sale orders are crucial. Peacock Tree Farms plans to continue participating in SUSTA export promotions by attending another trade show in November 2009. "I can assure you that without the support of this program, it would have been impossible for our company to gain the international exposure we now have," said Cutler.

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