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| Japan Chef Demonstrations Highlight Southern Cuisine A SUSTA Generic Program In November 2007, SUSTA sponsored an activity in Tokyo to expose over 100 Japanese foodservice professionals and importers to food and beverage products from the southern United States. Ten companies from the SUSTA region sent product samples to be demonstrated by Japanese chef Hidaka of Acqua Pazzo, who prepared a number of dishes with the ingredients. Following the demonstration, some importers requested more information about the southern U.S. products used during the event. These leads have been developed and pursued by the suppliers, who project $50,000 in sales as a result of the activity. A total of 24 buyer-seller introductions were made as a result of the event. As part of SUSTA’s ongoing activities targeting the Japanese market, a delegation of Japanese foodservice importers will visit the SUSTA region and the New York Fancy Food show in June to meet with southern U.S. exporters. Learn more about this mission at www.susta.org/events. |
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