A SUSTA Generic Program

For Nashville-based Optimara Group, exhibiting at the IPM Dubai 2009 show proved to be well worth the effort. The company offers one of the world's largest selections of full-blooming African violets in addition to plant care products. They were able to participate in the show with the assistance of the Southern United States Trade Association (SUSTA), which offered discounted booth space, interpreter services and pre-arranged meetings with buyers to southern U.S. nursery suppliers. As a result of participating in this SUSTA Generic promotion, Optimara was able to focus on establishing new buyers and distributors, obtaining 25 promising leads. They expect those leads to produce at least $75,000 in sales within the next year. The company was able to launch 20 new products in the Middle Eastern market thanks to their participation in IPM Dubai, and expects the contacts they made there to result in at least 5 international distributorships.

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