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A SUSTA Generic Program SUSTA is pleased to announce that Canada's 'Produce 101' campaign received an Award of Merit at the recent Canadian Public Relations Society National Awards of Excellence reception. In the category of electronic & interactive media, the strategic communications program, which was developed to educate consumers and trade on the quality produce available from the SUSTA region, centered around the re-design and launch of the customer-centric site - www.gosouthproduce.com. Dinorah Cobos, SUSTA's generic program director, is enthusiastic about the results generated by the Go South! campaign. "We are thrilled with the strategic direction of Go South! and particularly with the revised web site. 'Produce 101' really captured what our program is all about - education."
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